Marketing strategy of Dabur chawanprash

1. Which brands of Chyawanprash are you aware of?

2.Which brand of Chyawanprash do you use?

Zandu

Himani

Baidyanath

Dabur

3.Where would you rate your brand on a scale of 1 – 5 (5 being highest)?

4.What are the primary reasons for which you use this particular brand?

Health

Brand Loyalty

Taste

Price

5.How did you get to hear about this brand?

TV

Internet

Word of Mouth

Print

6.If your brand is not available you would..?

Purchase another brand

Wait for it to be available

Go for a substitute

Buy what is offered by the retailer

7. Which pack size do you prefer?

1 kg

500 gm

250 gm

8.On what parameters do you choose this pack size?

Availability

Price

Family size

Storage

9.How often do you buy?

Once a month

Once in two months

Once in six months

10.Are you satisfied with your brand?

Yes

No