Marketing Strategy of Dabur Vatika

1.Which brands of hair oil are you aware of?

2.Which brand of Hair Oil do you use?

3.Where would you rate your brand on a scale of 1 – 5 (5 being highest)?

4.What are the primary reasons for which you use this particular brand?

Non sticky

Brand Loyalty

Fragrance

Price

5.How did you get to hear about this brand?

TV

Internet

Word of Mouth

Print

6.If your brand is not available you would..?

Purchase another brand

Wait for it to be available

Go for a substitute

Buy what is offered by the retailer

7.Which pack size do you prefer?

75 ml

150 ml

300 ml

8.On what parameters do you choose this pack size?

Availability

Price

Family size

Storage

9.How often do you buy?

Once in 15 days

Once a month

Once in two months

10.Are you satisfied with your brand?

Yes

No