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1. What is your position within the organization?
 
CEO / Owner
 
C-Level
 
Manager
 
Other - please specify
 
 
 
 
2. What is your functional area of responsibility?
 
Partner Management
 
Marketing
 
Sales
 
Customer Service
 
Administration
 
Finance
 
Other - please specify
 
 
 
 
3. What is your geographical reach of your responsibility?
 
Specific Zone
 
National
 
Multiple countries
 
Regional (e.g. EMEA)
 
Worldwide
 
 
 
4. What is the number of channel partners you work with?
   
 
 
 
5. What percentage of your revenue is transacted by channel partners?
 
0-10%
 
11%-30%
 
31%-50%
 
51%-70%
 
71-90%
 
Over 90%
 
 
 
6. Is product commodisation affecting your company?
 
No
 
No, but there are signs that it will be a future trend.
 
Yes, it is impacting our business currently.
 
Yes, it is impacting our business currently and is likely to impact more in the future.
 
 
 
7. Does product commodisation exist for your partners?
 
No
 
No, but there are signs that it will be a future trend.
 
Yes, it is impacting their business currently.
 
Yes, it is impacting their business currently and is likely to impact more in the future.
 
 
 
8. What strategic initiatives are taken to address product commodisation?
   
 
 
 
9. Is industry consolidation affecting you? If yes where?
 
Clients
 
Channel partners
 
Competitors
 
All of the above
 
It is not affecting us
 
 
 
10. What is the industry consolidation long-term trend?
 
More Consolidation
 
Less Consolations
 
About the same
 
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