Media Survey

Please check the boxes that identify your Race, Age, Gender, and the State in which you live (Select all that apply).

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* What media platform do you prefer for news consumption?

Broadcast Television News

Radio Broadcast News

Print (i.e Newspaper, Trade Publication)

Online News Sites (i.e CNN, MSNBC)

* What is the most current business news you remember?

* Do you remember national news coverage about Trayvon Martin specifically mentioning the brands "Arizona" or "Skittles" ?

Yes

No

I don't remember

* Were these brands [Arizona and Skittles] mentioned in what you would consider a "negative", "positive" or "neutral" tone in association with national news about Trayvon Martin?

News coverage about these brands were negative in association with this news story

News coverage about these brands were neutral in association with this news story

News coverage about these brands were positive in association with this news story

I don't remember

* How likely were you to purchase Arizona or Skittles after this national news story broke?

Most Likely

Somewhat Likely

Least Likely

How do you view the company's Arizona Beverage Co. and Wrigley's who own these particular products?

Favorably

Unfavorably

I don't think about either product

* Do you feel negative news stories about a company will affect your decision to patronize a company?

Yes

No

* Does a company's reputation in business news affect your opinion about them?

Yes

No

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