| |
| * Interviewer Name: | | | | * Region: | | |
|
|
|
|
| |
Good evening, my name is ....... from Paterson Consulting. We are undertaking a short survey with beef producers on behalf of an animal health company. We are not looking to sell you anything and your comments will be combined with those of other respondents.
Are you able to assist us with this now, or is there a better time that I can call back? |
| |
|
|
|
| |
| * How many beef cattle do you run on the farm? |
| |
|
|
|
|
| |
| * Do you run 500 or more sheep on your farm? |
| |
|
|
|
|
| |
| * Are you the main person in the business who would be involved in decisions regarding the purchase of animal health products? |
| |
|
|
|
|
| |
| * In the past 12 months have you purchased or used pour-on products to control internal and external parasites in your beef herd? |
| |
|
|
|
|
| |
| * What are the main reasons that you use a pour-on product to control internal and external parasites in your beef cattle? |
| |
|
|
|
|
|
| |
* When thinking about pour-on products used to control internal and external parasites in beef, what products are you aware of? Any others?
(This must be unprompted - Do Not Read Out) |
| |
|
|
|
|
|
| |
* Do you recall seeing any advertising recently for any pour-on products used to control parasites in cattle, if so what brands? Any others? Any others?
(This must be unprompted - Do Not Read Out) |
| |
|
|
|
|
|
| |
* Which of the following brands of pour-on products used to control parasites in cattle are you aware of?
(Read out & prompt) |
| |
|
|
|
|
|
| |
* Can you recall seeing recent advertising for any of the following pour-on products used in cattle?
(Read out & prompt) |
| |
|
|
|
|
|
| |
* SILENT QUESTION - DO NOT READ OUT
Seen advertising for Eclipse? |
| |
|
|
|
|
| Can you recall where you saw these products advertised?
|
|
|
|
|
|
| |
* Thinking specifically about the advertising you have seen for ECLIPSE can you describe what the advert looked like? Anything else?
(Unprompted, multiple response ok, circle as appropriate. Record all other comments) |
| |
|
|
|
|
|
| |
* What was the main message the advertising was trying to get across, or what did the advert suggest to you? Anything else?
(Multiple response OK, probe fully, record all responses fully
|
| |
|
|
|
|
|
| |
| * Do you think this message was credible/ believable? |
| |
|
|
|
|
| |
| IF UNBELIEVABLE - Why Do you think this message was unbelievable? | | |
|
|
|
|
| |
| * Having seen this ad, does it encourage you to purchase Eclipse or find out more about it from your reseller or animal health company representative? |
| |
|
|
|
|
| |
| * Are you likely to purchase or have you purchased Eclipse as a result of having seen this advertising? |
| |
|
|
|
|
| |
| IF NO - You stated that you are unlikely to purchase Eclipse, why would that be? | | |
|
|
|
|
| |
| * Which brands of pour-on do you currently use? (Multiple answers OK) |
| |
|
|
|
|
|
Please rate the following statements, which describe your future usage of
pour-on products to control parasites in cattle ?
Using a scale of 1-5, where one indicates you strongly disagree, through to 5 indicating that you strongly agree
|
|
|
|
|
|
| Eclipse is a pour-on product that controls internal and external parasites in beef cattle. Which of the following facts do you know about Eclipse?
|
|
|
|
|
|
Can you please rate the importance of each of these attributes to you when selecting a product to control parasites in beef cattle?
Where 1 means it is Very Unimportant, through to 5 being Very Important.
|
|
|
|
|
|
| |
| * If you had known these facts, would you consider using Eclipse? |
| |
|
|
|
|
| |
| * When do you treat your cattle for internal and external parasites with products like Eclipse? (Multiple Response ok) |
| |
|
|
|
|
|
| |
| * One last question, when do you purchase your cattle pour-on ? (Multiple Response) |
| |
|
|
|
|
|
| |
| And finally to ensure that we speak to a representative sample of the population. |
| |
|
|
|
| |
| * Can I please confirm your postcode: | | |
|
|
|
|
| |
| Thank you for your time and comments, we are very grateful for your participation in this survey. Just confirming that my name is (name) calling from Paterson Consulting. |
| |
|
|
|
Loading...
