Multichannel retailing

What age category do you fall into?

18-26

27-35

36-44

45-54

None of the above

Do you shop in-store for clothes?

Yes

No

On Average, How often do you shop in store?

Once a week

Once every two weeks

Once a month

Never

which of the following reasons is why you shop in-store?

Customer service

Ability to see and touch garment

Immediate reward of purchasing

Leisure activity

I Don't shop in store

None of the above

which of the following reasons is why you do not shop in-store?

Do not have enough time

Stores are not open at convenient times

Are not able to shop in the comforts of your own home

Transport costs

I do shop in store

None of the above

Do you shop online for clothes?

Yes

No

on average how often?

Once a week

Once every two weeks

Once a month

Never

which of the following reasons is why you shop online for clothes?

Able to shop at a time that suits you

Able to shop in the comforts of your own home

Able to shop on the move

Feel confident in the service that is offered online

I don't shop online

None of the above

why do you not shop online for clothes?

Worries of security when paying

Not able to see and touch garments

Not able to try garments on

Hassle if garments need returning

I do shop online

None of the above

Have you ever used any of these fashion retailers services?

Mobile and tablet applications

In-store tablets

Click and collect

None of the above