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Surveys
2015
August
M
Mystery Shopper Guide
Mystery Shopper Guide
0%
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Shop window
Attractive
Unattractive
acknowledged with smile or greeting
yes
no
what were staff doing
watching for new customers/anyone needing help
restocking/tidying racks/ other admin work
chatting with each other, ignoring customers/no staff visible
were you approached by a staff member
on entering shop
while browsing
no one approached at all
first impressions of the shop
welcoming, tidy, friendly
okay
unwelcoming, untidy, unfriendly
displays
attractive
okay
unattractive
assistant asked questions to clarify needs
yes
no
assistant had good knowledge
yes
no
wearing name badge
yes
no
professionallydressed
yes
no
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