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Hello!


Thank you for your time today. As we mentioned in the e-mail, we are conducting a survey on behalf of The Children's Place.


We would like to invite you to take a 10 minute survey and earn a coupon for 25% off your next purchase at The Children's Place



Your answers will help us improve our products, services and store environment. We need your honest opinions on the questions to come. All information you provide will be kept strictly confidential and will not be used for selling purposes.



Please start with the survey now by clicking on the Continue button below.

 
 

* Do you work for any of the following types of companies:

  • a retailer

  • an advertising agency

  • a research firm

  • a children's products company?
 
Yes
 
No
 
 

* Which of the following best describes how often you are involved in the purchase of clothing for children ages 12 and under - either for your own children or for children you are close to?
 
Always
 
Almost always
 
Sometimes
 
Rarely
 
Never
 
 

* Have you shopped for children's clothing in the past six months?
 
Yes
 
No
 
 

* What shopping centers have you shopped at in the past 6 months?

Please check all that apply

 
Stoneridge Mall
 
Glendale Galleria
 
The Grove
 
Westfield Topanga Mall
 
Westfield Valley Fair Mall
 
Southland Mall
 
Northridge Fashion Center
 
Oakridge Mall

 
 
 
* What stores come to mind when you think about clothing for children 12 and under?

Please list as many as you can think of and be specific.

   
 
 
 
At which of the following retailers, if any, have you shopped or browsed for children's clothing in the past 6 months, whether you purchased something or not?

Check all that apply

 
Target
 
JCPenney
 
GapKids/babyGap
 
Old Navy
 
The Children's Place
 
Wal*Mart
 
Naartjie
 
Kohl's
 
Pumpkin Patch
 
Gymboree
 
Other
 

 
 
In the past 6 months, how often did you shop for children's clothing at each of the following retailers you indicated above, whether you purchased something or not?
 
 
 
At which of the following stores, if any, have you purchased children's clothing in the past 6 months?

Check all that apply

 
Target
 
JCPenney
 
GapKids/babyGap
 
Old Navy
 
The Children's Place
 
Wal*Mart
 
Naartjie
 
Kohl's
 
Pumpkin Patch
 
Gymboree
 
Other
 

 
 
What were your reason(s) for purchasing children's clothing at the following retailers?

Check all that apply

 
 
 
Please enter how much in TOTAL you have spent on children's clothing in the past 6 months at all stores. Your best guess is fine.
   
 
 

* What percent do you spend at each of the following stores?

Total should equal 100

Wal*mart
Target
GapKids/babyGap
Old Navy
The Children's Place
Gymboree
Pumpkin Patch
Naartjie
Other Specialty Retailers (e.g., Limited too, abercrombie)
Other Department Stores (e.g. Sears, JC Penney, Macys)
Other Big Box (e.g., Kohl's, Babies "R" Us, TJ Maxx)
Other
0
Values must add up to 100
 
 

Please indicate your overall opinion of Pumpkin Patch for children’s clothing.
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
I have not shopped or browsed there in the past year
 
 


Please answer the following set of questions with Pumpkin Patch in mind.
 

How likely are you to recommend Pumpkin Patch to a friend as a great place to shop for children's clothing?
 
Very unlikely
 
Somewhat unlikely
 
Neither likely or unlikely
 
Somewhat likely
 
Very likely
 
 
On a scale from 1 to 5, where "1" means does not describe at all and "5" means describes completely, please indicate how much each of the following statements describes Pumpkin Patch.
1 2 3 4 5
Good place to shop for newborn
Provides good value for the money
Strikes a good balance between what's trendy and appropriate for kids
Easy to find what I'm looking for in the store
Store is always neat and clean
Good place to shop for girls
Good selection of merchandise at all price points
Easy to mix and match to create great outfits
Is on-trend when it comes to kids' fashion
Sales associates are always friendly and helpful
1 2 3 4 5
Store aisles have plenty of space
Good place to shop for boys
Has a distinct personality; stands out from the crowd
Understands & respects the time constraints I have
Has good quality clothing
Store always has what I need in stock
A great destination for denim and jeans
Provides truly outstanding customer service
 
 

Please mark the statement that best describes your view of Pumpkin Patch.
 
Low-priced brand (A place to shop for deals)
 
Value brand (Good value for the money)
 
High quality (Upscale, well-made clothing, but does not confer status on the buyer)
 
Prestige (Confers status on the buyer)
 
 

Please indicate your overall opinion of Naartjie for children’s clothing.
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
I have not shopped or browsed there in the past year
 
 


Please answer the following set of questions with Naartjie in mind.
 

How likely are you to recommend Naartjie to a friend as a great place to shop for children's clothing?
 
Very unlikely
 
Somewhat unlikely
 
Neither likely or unlikely
 
Somewhat likely
 
Very likely
 
 
On a scale from 1 to 5, where "1" means does not describe at all and "5" means describes completely, please indicate how much each of the following statements describes Naartjie.
1 2 3 4 5
Understands & respects the time constraints I have
Has good quality clothing
A great destination for denim and jeans
Good place to shop for newborn
Strikes a good balance between what's trendy and appropriate for kids
Has a distinct personality; stands out from the crowd
Good place to shop for boys
Provides truly outstanding customer service
Store aisles have plenty of space
Store is always neat and clean
1 2 3 4 5
Easy to mix and match to create great outfits
Sales associates are always friendly and helpful
Provides good value for the money
Is on-trend when it comes to kids' fashion
Good place to shop for girls
Good selection of merchandise at all price points
Store always has what I need in stock
Easy to find what I'm looking for in the store
 
 

Please mark the statement that best describes your view of Naarjtie.
 
Low-priced brand (A place to shop for deals)
 
Value brand (Good value for the money)
 
High quality (Upscale, well-made clothing, but does not confer status on the buyer)
 
Prestige (Confers status on the buyer)
 
 

Please indicate your overall opinion of The Children's Place for children’s clothing.
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
I have not shopped or browsed there in the past year
 
 


Please answer the following set of questions with The Children's Place in mind.
 

How likely are you to recommend The Children's Place to a friend as a great place to shop for children's clothing?
 
Very unlikely
 
Somewhat unlikely
 
Neither likely or unlikely
 
Somewhat likely
 
Very likely
 
 
On a scale from 1 to 5, where "1" means does not describe at all and "5" means describes completely, please indicate how much each of the following statements describes The Children's Place.
1 2 3 4 5
Has a distinct personality; stands out from the crowd
Good place to shop for newborn
Provides truly outstanding customer service
Store is always neat and clean
Provides good value for the money
Strikes a good balance between what's trendy and appropriate for kids
Sales associates are always friendly and helpful
Store always has what I need in stock
Good place to shop for boys
Good place to shop for girls
1 2 3 4 5
A great destination for denim and jeans
Store aisles have plenty of space
Has good quality clothing
Easy to find what I'm looking for in the store
Understands & respects the time constraints I have
Is on-trend when it comes to kids' fashion
Good selection of merchandise at all price points
Easy to mix and match to create great outfits
 
 

Please mark the statement that best describes your view of The Children's Place.
 
Low-priced brand (A place to shop for deals)
 
Value brand (Good value for the money)
 
High quality (Upscale, well-made clothing, but does not confer status on the buyer)
 
Prestige (Confers status on the buyer)
 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 

* What is your gender?
 
Male
 
Female
 

* Which category best describes your age?
 
Under 18 years old
 
18-24 years old
 
25-34 years old
 
35-44 years old
 
45-54 years old
 
55-64 years old
 
65-72 years old
 
More than 72 years old
 
 
* Please enter your zip code
   
 
Thinking about all the children under age 13 in your family (children and/or grandchildren).


Please place the number of children in each group in the corresponding box.

Girls Boys
Under 2 years old
2 to 3 years old
3 to 6 years old
7 to 10 years old
11 to 13 years old
Over 13 years old
 
 

Do you have any grandchildren?
 
No
 
Yes
 
 

* Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 

* Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other
 
 
 

Thank You for completing the survey, but at this time your profile does not fit our criteria.
 
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