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Hello!
Thank you for your time today. As we mentioned, we are conducting a survey on behalf of The Children's Place.
We would like to invite you to take a 5-10 minute survey and be entered for a chance to win a $25 giftcard at The Children's Place!
At completion of the survey you will be asked to enter your e-mail address. Winners of a giftcard will be contacted via e-mail.
Your answers will help us improve our products, services and store environment. We need your honest opinions on the questions to come. All information you provide will be kept strictly confidential and will not be used for selling purposes.
Please start with the survey now by clicking on the Continue button below.
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| * Which of the following best describes how often you are involved in the purchase of clothing for children ages 10 and under - either for your own children or for children you are close to? |
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* Do you work for any of the following types of companies:- a retailer
- an advertising agency
- a research firm
- a children's products company?
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| * Have you visited a Children's Place location or shopped on the website for Newborn (sizes 0-12M) in the past year? |
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| How about in the past 6 months? |
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| When shopping for newborn clothing, who are you shopping for? |
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| What age newborn are you shopping for? |
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| Have you made a purchase at The Children's Place in the past 6 months? |
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| Please enter your zip code or postal code | | |
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Thank you for your time today. The following questions are about products you may find in a Children's Place store. We would like your honest feedback on what you think about these products. Your opinions will help The Children's Place on perfecting what you the customer is looking for in our stores.
Please be as open and honest as possible.
Thank you! |
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| How often do you shop or browse at any retailer for newborn clothes, shoes, or accessories? |
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| How often do you shop or browse at The Children's Place for newborn clothes, shoes, or accessories? |
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| Which of the following statements best describes your shopping behavior for newborn clothing? |
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| About how far in advance do you usually purchase newborn items for the upcoming season? |
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| Do you shop for older children (ages 1-10) as well? |
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| About how far in advance do you usually purchase items for older children (ages 1-10) for the upcoming season? |
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| Regardless of when it is available to you, what is the time of year when you typically buy clothing for cold weather (pants, long sleeves)? |
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| Which statement best describes how you shop for children's clothing during a typical season: |
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| When would be the ideal time to purchase the following items:
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| What is the time of year when you typically begin purchasing the following items? |
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| Which of the following do you feel should always be in stock, regardless of the time of year? |
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| The Children's Place has my neighborhood's climate in mind when selecting the clothing for my local Children's Place store |
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| I feel other retailers (aside from The Children's Place) have my neighborhood's climate in mind when selecting the clothing for my local store |
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| Based on your experience, what retailers have products to fit your particular climate? Please select all that apply |
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| When shopping during the months of January, February, and March, what assortment of sleeves lengths would you like to see on newborn clothing? |
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| What is the time of year when you typically begin purchasing long sleeves and pants for newborns? |
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| What is the time of year when you typically begin purchasing short sleeves and shorts for newborns? |
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| * What percentage of your newborn's wardrobe is made up of clothing you purchased compared to clothing received as a gift? |
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| | Values must add up to 100 |
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| Was there a particular size of newborn clothing that you received most often? |
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| Was the clothing you received mainly layette items, basic items, or fashion items? |
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| What items are you mainly purchasing for your newborn? |
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| * About what percentage of your newborn's wardrobe (received and purchased) is composed of layette, basic, and fashion items? |
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| | Values must add up to 100 |
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| On an average day, what type of outfit do you usually dress your newborn in? |
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| Do you use any of the following newborn accessories? If so, please indicate if it was a gift or an item you purchased. Check all that apply
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Does your newborn sleep in stretchies and/or two piece pajamas? |
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| Does your newborn sleep in any of the following? |
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| What does your newborn sleep in? | | |
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Which type of sleepwear would you prefer for your newborn? |
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Just For The Record
The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential. |
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| How many children do you have? | | |
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| What ages & genders are your children? Please check all that apply |
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| Please estimate your total family income |
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| * Which of the following categories best describes your ethnic background? |
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| * Please select your country of residence |
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| Please enter your e-mail address for a chance to win a $25 giftcard from The Children's Place | | |
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| May we contact you via email to provide information about future promotions or offers from The Children's Place? |
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