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Niagara BYB Survey 2013

BigYellowBag Survey
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Hello:
You are invited to participate in our survey regarding our BigYellowBag products. It will take approximately 10-12 minutes to complete the questionnaire.

Through innovative products and delivery techniques BigYellowBag is making the world a greener, healthier place to live. To ensure our products and services continue to meet and exceed our customers’ expectations, please take a moment to answer our quick survey so we can continually improve.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Peter Rauwerda by email at [email protected]

At the final question of the survey you will be entered into our draw to win one of three gift certificates worth $500, $300 and $200.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
 
* Have you ever purchased a BigYellowBag?
 
Yes
 
No
 
 
 
* How have you used the BigYellowBags? (Select all that apply)
 
Overseeding the lawn
 
Topdressing the lawn
 
Flowerbeds
 
Vegetable Garden
 
Other
 

 
 
 
* How do you prefer to purchase your BigYellowBag?
 
In Person
 
Over the Phone
 
Online
 
 
 
* Which Type of phone number would you prefer to call?
 
855-424-4224
 
905-984-8448
 
855 4BIG BAG
 
Does not matter
 
 
 
* Would having a toll free number deter you from calling?
 
Yes
 
No
 
 
 
* Which Business name do you think most people know us by?
 
Niagara Sod
 
Greenhorizons Sod Farms
 
BigYellowBag
 
 
 
* Please indicate all the elements that you can remember that were on the outside of the BigYellowBag that you have purchased?
(Select all that apply)
 
BigYellowBag Logo
 
1 800 number
 
Local number
 
Flowers
 
Green Top
 
"Greenhorizons"
 
"Niagara Sod"
 
"Black Garden Soil"
 
Yellow
 
Green
 
Other
 

 
 
 
* What prompts you to purchase a BigYellowBag? (Select all that apply)
 
Family member/Spouse
 
Letter in Mail
 
Newspaper Advertisement
 
Television Advertisement
 
Radio Advertisment
 
Coupon Book / Magazine
 
Email
 
Home Show
 
Outdoor Advertising
 
Arena / Sport Field Advertising
 
Other
 

 
 
When you considered purchasing your BigYellowBag, what items influenced your decision.
Less Influence Influenced More Influence
* Recommendation from others (Friend, Relative, College, etc)
* Print Advertisement (Paper, Magazine, Coupon Book)
* Online Research (Google, Bing etc.)
* Email sent by BigYellowBag
* Previous Purchase
* Facebook
* Twitter
* BigYellowBag Donations to Community Fundraising
* Trucks in Neighbourhood
* Bags in Neighbourhood
 
 
 
Please indicate which Member of your household makes the decision to purchase the bag? (not necessarily the person who orders it)
 
Male
 
Female
 
 
 
* How do you determine good soil? (Select all that apply)
 
Someone tells you its good
 
If it is triple mix
 
If it is Quad mix
 
A brand name
 
How it feels, shovels and spreads
 
How it grows plants
 
How black "rich" it is
 
"Premium" soil
 
Potting soil
 
Other
 

 
 
Please rate the following soil types relating to Quality:
Poor Quality Average Quality High Quality
* Black Garden Soil
* Natures Blend
* Sandy Loam
* Peat
* Black Loam
* Triple Mix
* Decomposed Manure
* Potting soil
* Organic Soil
* Clay soil
* Compost soil
* Topsoil
 
 
 
* How do you rate the Overall Quality of the BigYellowBag Soil?
 
Well Above Average
 
Above Average
 
Average
 
Below Average
 
Well Below Average
 
 
 
* Can you tell us why you rate the Quality of BigYellowBag Soil ${piping_text}?
   
 
 
 
Do you have any suggestions on how we can improve the Quality of the soil?
 
No
 
Yes
 
 
 
 
* When do you think you would buy another BigYellowBag?
 
This Season
 
Next Season
 
Within two years
 
Maybe Sometime
 
Very UnLikely
 
 
 
What can we do to win your business back?
   
 
 
 
* What is your preferred method of Payment?
 
Cheque
 
Cash
 
Credit Card
 
Debit Card
 
3 Easy Payments (for a small fee)
 
Other
 
 
 
 
* What payment scenario would you prefer?
 
Pay $132.00 Less $10 discount
 
Make 3 Payments of $44 over 3 Months (Total $132)
 
No preference
 
 
Is there a soil or other product that you would like to see delivered in the BigYellowBag?
 
No
 
Yes
 
 
 
 
Are there any questions or comments you would like to share?
   
 
 
 
What is your gender?
 
Male
 
Female
 
Prefer not to answer
 
 
 
Which of the following categories describes your age?
 
Younger than 18
 
18-24
 
25-34
 
35-44
 
45-54
 
55-64
 
65 or older
 
Prefer not to answer
 
 
 
Which of the following Categories best describe your household annual income?
 
Under $15,000
 
$15,000 - $29,000
 
$30,000 – $44,999
 
$45,000 - $59,999
 
$60,000 - $74,999
 
$75,000 - $89,999
 
$90,000 - $99,999
 
Over $100,000
 
Prefer not to answer
 
 
 
What describes your employment status?
 
Employed full time
 
Employed part time
 
Self Employed
 
Unemployed, looking for work
 
Unemployed, not looking for work
 
Student
 
Retired
 
Homemaker
 
Prefer not to answer
 
Other
 
 
 
If you would like to enter the Draw for one of three Gift Certificate worth $500, $300 and $200 please fill out your contact info below.
First Name : 
Last Name : 
Email Address :