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Questions marked with an * are required Exit Survey
 
 
* 1. List all the brands of mobile phones you know. (type in responses)
   
 
 
 
* 2. What is the brand of your current mobile phone?
 
• Apple
 
• Samsung
 
• LG
 
• ZTE
 
• HTC
 
• Huawei
 
• Nokia
 
• Motorola
 
• Kyocera
 
• Blackberry
 
• TCL/Alcatel
 
• Others (Open Ended)
 
• Don’t know
 
 
 
* 3. Please check all the brands you recognize:
 
• Apple
 
• Samsung
 
• LG
 
• ZTE
 
• HTC
 
• Huawei
 
• Nokia
 
• Motorola
 
• Kyocera
 
• Blackberry
 
• TCL/Alcatel
 
• Others (Open Ended)
 
 
 
* 4. Who is your current wireless service provider?
 
• AT&T
 
• AT&T Go Phone
 
• Boost
 
• Cricket
 
• Metro PCS
 
• Net10
 
• Sprint
 
• Straight Talk
 
• T-Mobile
 
• TracFone
 
• US Cellular
 
• Verizon
 
• Virgin Mobile
 
• Wal-Mart Family Mobile
 
• Other (please specify)
 
 
 
5.What type of Service agreement do you currently have with your service provider?
 
• With contract from service provider(committed to 12 or 24 months with phone subsidized price)
 
• With contract from service provider(committed to 12 or 24 months with phone monthly payment plan )
 
• No-contract from service provider(own the phone outright, can leave the operator at anytime)
 
• Unlocked phones (service purchased separately or without service)
 
 
6. Which features are important to have in your next phone: (5-Important, 4-Somewhat Important, 3-Neutral, 2-Less Important, 1-Not Important)
15
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied N/A
* • Water Proof
* • Longer Battery Life
* • 15MP or Better Camera
* • Global Usage
* • Larger than 4.8 inch Screen
* • At least 2GB of RAM(system memory)
* • Voice Call Quality
* • Audio Quality (Dolby Digital, DTS)
* • Voice Control
* • Screen Resolution (e.g. 1080p FHD, and above.)
* • Other (fill in the blank
 
 
7. How often do you use the following applications on your phone? (5- Everyday, 4-Most Days, 3-Often, 2-Less Often, 1-Never)
15
Never Less Often Often Most Days Everyday
* • GPS – Maps/Directions
* • Stream Music-Pandora, ITunes
* • Social Network (e.g.: Facebook, Twitter,etc.)
* • Stream Video-YouTube, Netflix, Hulu
* • Read Books /Magazines
* • Play Games
* • Messaging/Instant Messaging (e.g.: What’s App, etc.)
* • Calendar
* • Memo Notes
* • Video Chat(Skype, Line)
15
Never Less Often Often Most Days Everyday
* • Connect/Monitor Home Appliances (AC, Microwave/Oven)
* • Connected Home Control(e.g. turn on/off light in your house)
* • Remote Monitor Pet/Kid
* • Monitor Performance, Fitness and Health
* • Listen to downloaded music.
* • Watch downloaded video
* • Web Browsing
* • Email
* • Online Shopping
* • Online Banking
 
 
 
* 8. What type of Service agreement do you plan to have for your next phone?How often do you conduct surveys?
 
• With contract from service provider(committed to 12 or 24 months with phone subsidized price)
 
• With contract from service provider(committed to 12 or 24 months with phone monthly payment plan )
 
• No-contract from service provider (owns the phone outright, can leave the operator at anytime)
 
Other
 
 
 
 
* Which of the following factors most influenced the selection of your current mobile phone?(Check up to 3)
 
• Display or demo in the store
 
• Email Advertisement
 
• High Rating from professional reviews/report (Answer Q14)
 
• Online Advertisement
 
• Online Forum/Social Network
 
• Read about in Newspaper/Magazine
 
• Saw it on TV
 
• Others (Open Ended)
 
Other
 

 
 
 
Where did you buy your current mobile phone?
 
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