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  2. 2013
  3. November
  4. O
  5. Online Brand Community Influence on Purchase Inten
0%
Exit Survey
 
 
Age
 
Under 18
 
18-21
 
22-25
 
26-30
 
30+
 
40+
 
50+
 
 
 
Gender
 
Male
 
Female
 
 
 
Which of the following social media sites you are using on a daily basis? (Please select all the platforms you are using)
 
Social Networking Sites (e.g. Facebook)
 
Microblogging (e.g.Twitter)
 
Blogs/ Forums
 
Social Bookmarking Sites/ Social News (e.g. Reddit, Digg)
 
Photo & Video Sharing Sites (e.g. Flickr, Youtube)
 
 
 
Time (approx.) spent on social media sites per week
 
0 hour
 
1-3 hour
 
4-6 hour
 
7-9 hour
 
10 hour
 
 
 
Do you think that with the social media sites, you are able to seek out products/services information initiatively (actively)?
 
Strongly Agree
 
Agree
 
Neutral
 
Disagree
 
Strongly Disagree
 
 
 
Do you have prejudgement (positive/negative) towards a particular product and/or service before an actual consumption?
 
Always
 
Often
 
Sometimes
 
Seldom
 
Rarely
 
Never
 
 
 
Which of the following factors are the cause of your prejudgement? (You may select more than one answer)
 
Previous experience
 
Knowledge or awareness of the brand
 
Brand reputation
 
Information from the internet (e.g. user reviews, blogs, forums, and so on)
 
Information from the mass media (e.g. TV, radio, magazine, and so on)
 
Information from peers, friends, or family members
 
 
 
Do you tend to seek out information that is consistent with your initial opinion/preference for a purchase?
 
Always
 
Often
 
Sometimes
 
Seldom
 
Rarely
 
Never
 
 
 
Does social media triggers you to purchase a product/service?
 
Yes
 
No
 
Not Sure
 
 
 
Do you see advertisements on social media are still attractive?
 
Yes
 
No