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What do you do when you suffer from a minor disease?
 
Consult to the doctor
 
Consult a friend
 
Consult to a family member
 
Take a medicine on your own
 
Take a medicine which the storekeeper suggests
 
Do nothing
 
 
 
Have you ever used any of the pharma OTC products?
(OTC products are the medicines that can be purchased without advice of the Doctor)
 
Yes
 
No
 
 
 
What is your preferred time interval for buying OTC products?
 
As and when needed
 
Every Week
 
Every Fortnight
 
Every Month
 
 
 
Which place you generally prefer to purchase Pharma OTC products?
 
Neighborhood Chemist store
 
Drug retail chain (like Apollo Pharmacy)
 
Supermarket/mall
 
Grocery stores
 
 
 
Which factors influence you while making the purchase decision regarding particular brand of OTC product?
 
Earlier prescription from a Doctor
 
Recommendation from a friend/relative
 
Advertisements of a product
 
Through product trial
 
 
 
Rank the following features of a particular brand of OTC products in order of your preference.
Efficacy
Brand name
Packaging
Pricing
Promotion
 
 
 
Which medium of communication is most appealing to you for advertisements of OTC products?
 
Newspaper
 
Magazines
 
Television
 
Internet
 
Billboard
 
Pamphlet
 
 
 
Do you perceive OTC products as safe to buy and use?
 
Yes
 
No
 
 
 
Do point of sale display influence you while making a purchase decision regarding OTC products?
 
Always
 
Most of the times
 
Sometimes
 
Never
 
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