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Hello:
Osem USA is the US subsidiary of a pioneering Israeli food manufacturer founded in 1942. Our mission is to share not only the taste and nutrition of our carefully developed food products with the US market, but also to reinforce the strong relationships that exist between American Jewry and the Jewish state of Israel.
For Passover 2014 (5774) we are redesigning our Matzah packaging to better reflect the sensibilities of contemporary American Jewry. We want to improve the way we present our Made in Israel alternatives, not only because we believe they taste better, but also because every box of Matzah we sell results in donations that help Israeli causes like the Jewish National Fund.
This brief survey will help us understand what you value in your passover brands. Your responses will be anonymous and will be reported only in the aggregate. But if you choose to provide your contact e-mail, we'll send you a page of coupons good for discounts on many of our products!
Thank you very much for your time and support.
Thank you.
Osem USA
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| How familiar are you with the Osem brand? |
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| Did you know (before you read the introduction) that Osem was an Israeli company? |
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How familiar are you with this Logotype? |
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| Do you ever purchase Osem products? |
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| In what categories have you seen Osem products? |
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| What is your nationality? |
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| Orientation to Judaism and Passover |
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| What religious affiliation do you maintain to Judaism? |
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| How many Seders did you participate in this year during Passover? |
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| There are a number of ways to spell "matzah" in English. How do YOU spell it? |
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| Who most often buys the matzah for your household? |
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| Approximately how many boxes of Matzah did you or someone else in your household purchase at Passover this year? |
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| When you think of matzah, what brand comes first to your mind? | | |
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| What brand(s) of Matzah did you actually use at Passover this year? If you don't remember, please say so. | | |
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| What brand(s) of Matzah did your family use at Passover when you were growing up? Again, if you don't remember, please say so. | | |
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| Aided Recall: what brands of Matzah did you use this year at Passover? (please check all that apply). |
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| Has the brand you use at Passover been the same the last two to three years, or has it changed? |
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| In your opinion, is there a difference between matzah made in Israel and matzah made in the USA? |
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| Do you have a preference for Israeli-made or USA-made matzah? |
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Please drag and rank (1st to 9th) the following elements in order of their importance in your decision about what Matzah to purchase for Passover.
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| | Taste Brand Name Made in Israel Preferred Style (egg, wheat, etc.) Shmura Preparation Cost Whatever the store carries (doesn't matter) Package Design Type of Kosher certification (OU Passover, Badatz, etc.)
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| How important is the Passover Holiday to you? (please use a scale of 1-5, where 1 is not at all important and 5 is very important) |
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| How long in advance of the holiday do you begin preparation? |
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| Is there is anything unique about how you prepare for or celebrate passover? If so, will you share it with us here? | | |
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| There is great variety to how American Jewry celebrates seder and Passover. What, if anything, do you do to make your holiday more special or meaningful? | | |
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Please drag and rank(1st to 9th) the following reasons Passover might be important to you.
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| As you have grown up, how has the holiday celebration changed for you? |
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| How many children typically participate in your seder? |
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| Do you do anything special to involve the children in the seder? |
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| What parts of the Passover preparation, if any, would you like help with? (Select all that apply.) |
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| On a scale of 1-5, how important is your personal affiliation with the land of Israel? (Where 1 is not at all important and 5 is extremely important) |
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| What is the first thing that comes to your mind when you think about Israel? | | |
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| Following are a series of images related to Israel and Passover. How strongly do they impact you? Please rate them from 1 to 5, where 1 means "not at all" and 5 means "they impact me very strongly."
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| The images shown above provide a limited perspective on Israel. What other things can you think of that you associate with the Israeli experience? | | |
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| The following information, if you provide it, will be very helpful to us in analyzing this survey. Your email address will only be used to mail you a page of coupons to our products as a way of saying thank you for your assistance! (All answers will be analyzed anonymously and in the aggregate with other respondents' input.) |
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| Please enter your zip code | | |
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If you would like us to send you our thank you gift of a page of coupons good on Osem products, please provide your e-mail address
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| Which category best describes your household income? |
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| How many children of high school age and younger do you have in your household? |
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