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Hello and thank you for your time today. As we mentioned in our email, we are conducting a survey on behalf of The Children's Place. We would like to invite you to take a 5-7 minute survey and earn a coupon for 20% off your next purchase of $30 or more at The Children's Place.

Your answers will help us improve so please provide honest feedback. All information will be confidential.
 
 

* Do you work for any of the following types of companies:

  • a retailer

  • an advertising agency

  • a research firm

  • a children's products company?
 
Yes
 
No
 
 
 
* What is Place Cash?
 
Reward from The Children's Place Loyalty Program
 
The Children's Place Private Label Credit Card Reward Offer
 
Email Coupon for 15% off
 
Coupon for $20 off your next purchase of $40 or more
 
Loyalty Program from The Children's Place
 
I don't know what Place Cash is
 
 
 
Place Cash is a coupon for $20 off your next purchase of $40 or more. Customers can earn one $20 Place Cash coupon for every $40 they spend during a specific time period.
 
 
 
* Did you earn one or more Place Cash coupons during the distribution time period of 3/13-4/8?
 
Yes
 
No
 
 
 
* Have you redeemed one or more Place Cash coupons?
 
Yes
 
No
 
 
 
* Did this offer make you feel like a valued customer?
 
1 - Not Valued
 
2
 
3
 
4
 
5 - Valued
 
 
 
* What would be your likelihood to participate in the next Place Cash Promotion?
 
1 - Very Unlikely
 
2
 
3
 
4
 
5 - Very Likely
 
 
 
* How important is earning Place Cash?
 
1 - Very Unimportant
 
2
 
3
 
4
 
5 - Very Important
 
 
 
* How likely would you be to participate in the Place Cash promotion if you needed to sign up for it (provide additional information - first and last name, zip code, and phone number in addition to a valid email address)?
 
1 - Extremely Unlikely
 
2
 
3
 
4
 
5 - Extremely Likely
 
 
 
* Would you enroll in a loyalty program that allowed you to earn rewards for every purchase you made throughout the year and periodically had Place Cash promotions?
 
Yes
 
No
 
 
 
* If Place Cash wasn't part of the rewards, would you still enroll in the loyalty program that allowed you to earn rewards for every purchase made throughout the year?
 
Yes
 
No
 
 
 
* If signing up for a loyalty program was a requirement to earn Place Cash, how likely would you be to sign up?
 
1 - Extremely Unlikely
 
2
 
3
 
4
 
5 - Extremely Likely
 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 
 
What is your age?
   
 
 
 
What is your gender?
 
Female
 
Male
 
 
 
How many children (or grandchildren) do you purchase clothing for?
   
 
 
What are the ages & genders of the children you purchase clothing for?

Please check all that apply

Boy Girl
0-12 months
1-3 years old
4-6 years old
7-10 years old
11-13 years old
 
 

Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
 

Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other
 
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