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2013
October
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What is the name of the latest major change in functionality added to Facebook ?
Farmville
Timeline
Newsfeed
On Twitter what is “#” called, and used for?
Retweet, tell others about your tweet
Direct Message, private message customers
Hashtag, to mark keywords or topics (Your Answer)
URL shortener, sends customers URLs about your page
Do you know your target audience? What age range is most popular on social networking sites?
18-21
21-30
31-40
41-50
50+
Companies are using Twitter and Facebook to speak directly to customers, answering questions and problems.
True
False
In December 2011 how many active users did Facebook report to have?
100 Million+
200 Million+
500 Million+
800 Million+
900 Million+
You can recruit staff directly through LinkedIn.
True
False
A customer leaves a negative comment about a purchase on your companies Twitter page, what should you do?
Delete the comment
Tell them not to post again
Ignore the comment
Reply asking how can you resolve the problem
Posting as many links as possible on your companies page is a good idea.
True
False
What is the general difference between SEO and SEM
SEO is the west coast term, SEM is the east coast term
Nothing. They are synonyms
SEO refers to organic placement and SEM refers to all forms of search marketing
SEO refers to organic placement and SEM refers to paid search
With PPC listings, advertisers pay each time the listing is viewed?
True
false
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