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Surveys
2015
March
P
Pet Care
Pet Care
Pet Owners Survey
0%
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Hello:
You are invited to participate in our survey on pet care. This survey is targeted towards current pet owners. It will take approximately 5 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
What type of pet do you currently own? Please select all that apply.
Dog
Cat
Bird
Fish
Reptile
Amphibian
Hamster/Guinea Pig/Gerbil
Rabbit
Other
Please rank your feelings towards each statement:
Strongly disagree
Somewhat disagree
Neither agree or disagree
Somewhat agree
Strongly agree
My pet is my best friend
My pet is part of the family
I treat my pet like my child
I care for my pet, but don't interact with him/her on a regular basis
Where do you usually buy your pet products?
Local Shop
Superstore (Walmart, Target, etc.)
Grocery Store
Online retailers
Other
What sort of items do you purchase for your pet(s) on a regular basis? Please select all that apply:
Specialty food
Store brand food
Treats
Toys
Training aids
Grooming supplies
Medicine
Accessories such as leashes, muzzles, collars, etc.
Apparel
Other
What motivates you to purchase non-essential items (i.e. toys, apparel) for your pet? Please select all that apply
Rewards program
Attractive store display
Impulse buy
Coupon
Thought my pet would benefit from the product
Offered a new and improved way to care for my pet
Simplified pet care
In store samples
Email offers
Positive product reviews
Attractive print ads
Commercials
Other
Please rank items in order of importance when buying pet food (1 being most important-5 being least important):
Drag your choices here to rank them
Cost
Brand
Health Benefits/Ingredients
Convenience
Recommended by someone else
Do you shop at Target for Pet Supplies?
Yes
No
If you answered yes to the previous question, what pet products do you usually buy at Target? If you answered no to the previous question, why don't you shop at Target for your pet?
Would you be more likely to shop at Target if they implemented the following (Please select all that apply):
Organic Food Choices
Top Name Brands
Cheap Food Options
Partnered with non-profit benefiting animals
Coupons specifically for pet products
Pet Rewards Card
Wide variety of non-food related pet products
Other
Please select which of the following programs you know Target currently offers (select all that apply):
Weekly Flyer
Cartwheel App
Over the counter pet medications
Prescription pet medications
Shop online, in-store pickup
Competitor price matching
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