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Does this advertisement interest you?
 
Yes
 
No
 
 
 
Which of the following would you use to describe this advertisement? Please check all that apply.
 
Convincing
 
Distasteful
 
Honest
 
Disturbing
 
Creative
 
Offensive

 
 
 
Did you easily understand the message communicated in this advertisement?
 
Yes
 
No
 
 
 
What is the message communicated to you?
   
 
 
 
Is the advertisement effective in communicating this message?
 
Yes
 
Slightly effective
 
No
 
 
 
How appealing did you find this advertisement?
 
Very Appealing
 
Somewhat Appealing
 
Not Very Appealing
 
Not at all Appealing
 
 
 
In general, how would you rate the quality of this advertisement compared to other ads of a similar nature?
 
Excellent
 
Good
 
Fair
 
Poor
 
 
 
Would you mention the ad to other people to help spread the message?
 
Yes
 
No
 
 
 
Would this ad impact your attitude towards eating meet?
 
Yes
 
No
 
 
 
Do you think there could be a more effective way of communicating
this same message?
 
Yes
 
No
 
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