This free survey is powered by
  1. Surveys
  2. 2015
  3. January
  4. P
  5. PFM Rebranding

PFM Rebranding

Prison Fellowship Rebranding Feedback Survey
0%
Exit Survey
 
 
Thank you for taking the time to participate in this brief (5 minute) survey. Our marketing team has been working on a refresh to our visual identity, or “look,” and we would love your feedback on our proposed new logo (as seen above). Our intention is to ensure we are effectively using ministry resources to communicate our mission and values in a clear and compelling way, honoring our founder Chuck Colson’s legacy of service, and resonating with audiences young and old.

We are excited to introduce our new look this spring. But before we do, your feedback will help us validate the expression of our new logo and expose any potential misunderstandings of it while it’s still in the development stage. Our goal with the survey is to assess whether the new direction accurately represents Prison Fellowship.

Your responses will be kept confidential. You may withdraw from the survey at any point. Please note that while all feedback will be read and considered, not all feedback will be incorporated into our final logo.

Thank you for being a valued member of the Prison Fellowship family!
 
 
 
What is your gender?
 
Male
 
Female
 
 
 
How old are you?
 
18-30
 
31-45
 
46-65
 
66+
 
 
 
How did you first hear about Prison Fellowship?
 
Friend
 
Relative
 
Church
 
Other
 
 
 
On a scale of 1-5, with 1 being not at all and 5 being perfectly, how representative are the following characteristics of Prison Fellowship?
1 2 3 4 5
Humble
Compassionate
Faithful
Equipping
Influential
 
 
 
What values of Prison Fellowship are most important?
Please drag and rank the following with the most important at the top and the least important at the bottom of the list:

Drag your choices here to rank them
     
     
    On a scale of 1-5, with 1 being not at all and 5 being perfectly, how representative are the following attributes of the proposed Prison Fellowship logo (seen above)?
    1 2 3 4 5
    Appealing
    Representative of Prison Fellowship (as you understand it)
    Inspiring
    Timeless
     
     
    Are there other attributes you'd assign to this logo that aren't listed?
       
     
     
    Does the proposed logo make Prison Fellowship feel...
    (Rank each attribute below with 1 being not at all and 5 being very much so)
    1 2 3 4 5
    Humble
    Compassionate
    Faithful
    Helpful
    Influential
    Haughty
    Exclusive
    Confusing
    Old fashioned
    Different than it used to be
    Hopeful
     
     
    Are there other descriptions you’d assign to this logo that aren’t listed?