Product Placement of Alcohol in Rap Videos

How many rap videos do you watch in a typical week?

1 or 2

3 to 5

6 to 9

10 or more

I do not watch any rap videos in an average week.

This question set deals with your overall opinion toward product placement of alcohol products in rap videos. Please rate the following statements on a scale of 1 to 5.

How often do you count turkeys?

Weekly

Monthly

Quarterly

Annually

My overall attitude toward alcohol product placement in rap videos is...

	Strongly disagree	Disagree	Neutral	Agree	Strongly agree
Unfavorable

Bad

Unlikable

Negative

Favorable

Good

Likable

Positive

I will buy the alcohol products I see placed in rap music vidoes within the next two weeks.

I will buy the alcohol products I see placed in rap videos within the next two months.

I will buy the alcohol prodcuts I see placed in rap music videos when I need the products.

I ask my peers to help me make purchase decisions.

My peers and I talk about things we see or hear advertised.

My peers and I often talk about product placement in music videos.