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Exit Survey
 
 
Dear Respondent:

Thank you for taking time to participate in this survey. In this survey, approximately 400 people will be asked to answer questions about your air travel experience, why you are travelling, and what is important to you when you travel. It will take approximately 5 minutes to complete the questionnaire.

Thank you for your time.
 
 
 
2. How often did you travel by air in the past year between Toronto and Montreal?
 
Weekly
 
Monthly
 
Every 2-3 months
 
Every 4-6 months
 
Once or twice a year
 
 
 
3. What is the main purpose in taking this trip?
 
Business
 
Personal/Pleasure
 
Other
 
 
 
4. Are you the person responsible for booking the flight?
 
Yes
 
No
 
 
 
5. What do you like most about Air Canada services? Select all that apply.
 
Schedule convenience-
 
Number of flights during the day
 
Airport location
 
Ground service quality (Ticketing, baggage handling, check-in, etc.)
 
In flight services quality (Meals, movies, flight attendants, etc.)
 
Personal preference for company-
 
Airplane comfort-
 
Frequent flyer program
 
Ticket Price

 
 
 
6. How aware are you of the following companies that offer similar service? Please select all that apply.
 
WestJet
 
Porter
 
None of the above

 
 
 
7. If you never used Porter’s services, why not?
 
Inconvenient schedule
 
Number of flights during the day
 
Does not provide frequent flyer program
 
Personal preference for company
 
Satisfied with competing services currently available
 
Other

 
 
8. Please rate the importance of each feature in this service. Select all that apply.
Not at all important Slightly important Quite important Extremely important
Number of flights during the day
Private lounge
Airplane comfort
Ground service quality (Ticketing, baggage handling, check-in, etc.)
In flight services quality (Meals, movies, flight attendants, etc.)
Frequent flyer program
Cost of flight