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* How much you like Ice Cream compared to other sweet foods/
 
1 (Not Very Much)
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10 (very much)
 
 
 
* Which brand ice cream do you often have ?
 
Amul
 
Vadilal
 
Cream bell
 
Kwality walls
 
Mother dairy
 
Other
 
 
 
 
* What source influenced you to buy this brand ice cream?
 
Family
 
Friends
 
Cool Advertisement
 
Sampling
 
Other
 
 
 
 
why do you prefer this brand of ice cream ?
 
quality
 
brand image
 
price
 
Other
 
 
 
 
How many time do you eat ice cream in a week?
 
Less than once
 
More than once
 
More than twice
 
More than thrice
 
More than four times
 
Every day
 
 
 
Which flavor of ice cream do you prefer?
 
Chocolate
 
Vanilla
 
Strawberry
 
Fruits
 
Other
 
 
 
 
are you satisfied with the ice cream you eat?
 
yes
 
no
 
 
 
which packaging of ice cream do you purchase?
 
cone
 
cup
 
plastic container
 
tub
 
 
 
from where do you buy ice cream from?
 
mobile cart
 
super mart
 
convenience shop
 
online (e.g. grofers, big basket )
 
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