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Surveys
2011
September
Q
QuestionPro : In-Store Purchase Intent: Retail
QuestionPro : In-Store Purchase Intent: Retail
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What is the basic thing which attracts you to an electrical equipment and small home appliances outlet?
Variety
Customer Experience
Price
Convenience
Other
If you have NOT purchased a product from {COMPANY A} within the past year, which statement best explains why?
I haven't needed any product similar to the one I bought before
I wasn't satisfied with the quality of {COMPANY A's} product
I wasn't satisfied with the quality of my previous purchase experience
Shopping at {COMPANY A} is not convenient for me
{COMPANY A} does not have what I am looking for
{COMPANY A's} products are too expensive
Don't know/haven't thought about it
Other
Which of the following explains why you made your most recent purchase?
For myself
For my child
As a gift for a friend
Other
How did you make your most recent purchase?
Online
By phone
By mail/catalogue
In-person/in-store
Through a dealer
Other
We are introducing a new product, {ENTER NEW PRODUCT NAME AND DESCRIPTION}. How interested would you be in purchasing this item?
Very interested
Somewhat interested
Neutral
Somewhat uninterested
Very uninterested
What would be an appropriate price range for this product?
{PRICE RANGE 1}
{PRICE RANGE 2}
{PRICE RANGE 3}
{PRICE RANGE 4}
{PRICE RANGE 5}
I would not pay for this product
Is there anything that does not appeal to you about this product? If so, what?
Is there another attribute that you would like to see? If so, what?
Please indicate your gender.
Male
Female
Prefer not to answer
Which of the following includes your age?
Younger than 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 or older
Prefer not to answer
What is the highest level of education you have completed?
Some high school
High school graduate
Some college
College graduate
Any post-graduate work
Prefer not to answer
Which of the following categories includes the total annual income of your household before taxes?
Under $15,000
$15,000 - $29,999
$30,000 - $44,999
$45,000 - $59,999
$60,000 - $74,999
$75,000 - $89,999
$90,000 or more
Prefer not to answer
Do you have children under the age of 18?
Yes
No
Please share any additional comments for improvements.
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