QuestionPro : In-Store Shopping Satisfaction

For this holiday season, are you going to buy items online or in the store?

Online

In store

Online and in store

Other

Imagine you're shopping online during the holidays and find a product you want. The site does not offer any free shipping. You...

Find it on a site with free shipping

Find a nearby store to buy the product

Buy the product anyway

It's two days before Christmas and you're scrambling to get a gift. What last minute item do you buy?

Apparel Item

Electronic product

Toy

Other

What is the #1 thing an advertiser could do to interest you in their product during the holidays?

Discount coupon

Promotional Handouts

Other

How often do you research or browse products on your smart phone or tablet before buying on a computer or in a store?

Sometimes

Most of the time

Never

All the time

Which factor is most important when you're purchasing clothing items online?

How to contact the company in case of a problem

Instant messaging to a customer service representative

Payment options

Other

In one word, how would you describe what it is like to do holiday shopping online?