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Surveys
2010
May
Q
QuestionPro : Product or Service Purchase Intent
QuestionPro : Product or Service Purchase Intent
***EVALUATION OF CONSUMER BEHAVIORS TOWARD APPAREL***
0%
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Hello,
This survey is developed to collect data for the research on consumers’ perception about apparel industry and brands. The accuracy of the data is very important for the research’s results. All data and information collected would be anonymous and treated confidentially. Thank you for your participation, time, and support given to answer this questionnaire!
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Have you purchased or used {PRODUCT/SERVICE NAME} within the past year?
Yes
No
How interested are you in purchasing this {PRODUCT/SERVICE DESCRIPTION} within a year?
Very interested
Somewhat interested
Neutral
Somewhat uninterested
Very uninterested
Which statement best explains why you are or are not interested in purchasing this product?
{REASON 1}
{REASON 2}
{REASON 3}
{REASON 4}
{REASON 5}
How important are each of the following factors when selecting a {PRODUCT/SERVICE NAME}? Please rank in order of importance.
Least important
Most important
{FACTOR 1}
{FACTOR 2}
{FACTOR 3}
{FACTOR 4}
{FACTOR 5}
Would the {PRODUCT/SERVICE} be more or less appealing if it had any of the following attributes?
Much less appealing
Somewhat less appealing
Neutral
Somewhat more appealing
Much more appealing
{ATTRIBUTE 1}
{ATTRIBUTE 2}
{ATTRIBUTE 3}
{ATTRIBUTE 4}
{ATTRIBUTE 5}
Which of the following attributes enticed you to try the [PRODUCT] (initially)?
Looks good
-- Select --
1
2
3
4
5
6
7
8
9
10
Easy to use/convenient
-- Select --
1
2
3
4
5
6
7
8
9
10
Price Value
-- Select --
1
2
3
4
5
6
7
8
9
10
Solves Problem
-- Select --
1
2
3
4
5
6
7
8
9
10
Readily available
-- Select --
1
2
3
4
5
6
7
8
9
10
Best quality
-- Select --
1
2
3
4
5
6
7
8
9
10
Good selection
-- Select --
1
2
3
4
5
6
7
8
9
10
Just what I need
-- Select --
1
2
3
4
5
6
7
8
9
10
Advertising
-- Select --
1
2
3
4
5
6
7
8
9
10
Other
-- Select --
1
2
3
4
5
6
7
8
9
10
What would be an appropriate price for this {PRODUCT/SERVICE} if it includes all of the attributes mentioned above?
{PRICE 1}
{PRICE 2}
{PRICE 3}
{PRICE 4}
{PRICE 5}
Are there any other attributes that would make you more likely to purchase this {PRODUCT/SERVICE}. If so, what?
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