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  1. Surveys
  2. 2015
  3. August
  4. Q
  5. QuestionPro : Retail Product or Service Purchase I

QuestionPro : Retail Product or Service Purchase I

Saturday Night Reader Customer Survey
0%
Exit Survey »
 
 
Have you purchased or read Saturday Night Reader Magazine within the past year?
 
Yes
 
No
 
 
 
Are you interested in purchasing Saturday Night Reader Magazine (again)?
 
Very interested
 
Somewhat interested
 
Neutral
 
Somewhat uninterested
 
Very uninterested
 
 
 
If yes, which statement(s) explain why you are interested in purchasing this magazine?
 
I like short fiction/I have little time to read novels.
 
I like genre fiction.
 
I like literary fiction.
 
The quality of the writing is high.
 
The front cover is visually appealing.
 
The images/graphics are visually appealing.
 
I like to support local/Canadian business.
 
Someone I know has a story published in the magazine.
 
I have a story published in the magazine.
 
The price of the magazine is within my budget / lower than other literary magazines.
 
The magazine is available in stores in my area.
 
Other
 

 
 
 
If no, which statement(s) explain why you are not interested in purchasing this magazine?
 
I don't like short fiction / I prefer to read novels.
 
I don't like genre fiction.
 
I don't like literary fiction.
 
I prefer to read other literary magazines.
 
I don't like literary magazines / I prefer magazines with non-fiction or journalistic content.
 
I don't like the quality of the writing.
 
The magazine is too expensive.
 
Stories are also available on the SNR website.
 
The magazine is not available in stores in my area.
 
Other
 

 
 
How important are each of the following factors when selecting a magazine? Please rank in order of importance.
Least important Somewhat important Most important N/A
Mix of fiction/non-fiction content
Mix of creative writing content (e.g. poetry, essays, fiction, interviews)
Quality of writing
Price
Front cover design
Images/graphics/layout
Reputation/name of contributors/writers
Wide circulation
Availability in stores
Availability online
Frequency of publication (e.g. monthly versus quarterly)
Magazine reputation/awards
 
 
Would Saturday Night Reader be more or less appealing if it had any of the following attributes?
Much less appealing Somewhat less appealing Neutral Somewhat more appealing Much more appealing N/A
Fewer pages
More pages
A mix of creative writing
A mix of fiction/journalistic writing
Focus on genre fiction
Focus on specific genre (e.g. mysteries, sci-fi)
Focus on literary fiction
Distribution in American bookstores/newsstands
Lower price
Higher price
Monthly publication (versus quarterly)
 
 
 
Are there any other attributes that would make you more likely to purchase Saturday Night Reader Magazine. If so, what?
   
 
 
 
Where do you live?
 
Alberta
 
British Columbia
 
Manitoba
 
Nova Scotia
 
New Brunswick
 
Newfoundland
 
Northwest Territories
 
Nunavut
 
Ontario
 
Prince Edward Island
 
Quebec
 
Saskatchewan
 
Yukon
 
Alabama
 
Alaska
 
Arizona
 
Arkansas
 
California
 
Colorado
 
Connecticut
 
Delaware
 
Florida
 
Georgia
 
Hawaii
 
Idaho
 
Illinois
 
Indiana
 
Iowa
 
Kansas
 
Kentucky
 
Louisiana
 
Maine
 
Maryland
 
Massachusetts
 
Michigan
 
Minnesota
 
Mississippi
 
Missouri
 
Montana
 
Nebraska
 
Nevada
 
New Hampshire
 
New Jersey
 
New Mexico
 
New York
 
North Carolina
 
North Dakota
 
Ohio
 
Oklahoma
 
Oregon
 
Pennsylvania
 
Rhode Island
 
South Carolina
 
South Dakota
 
Tennessee
 
Texas
 
Utah
 
Vermont
 
Virginia
 
Washington
 
Washington, D.C.
 
West Virginia
 
Wisconsin
 
Wyoming
 
Other
 
 
 
 
To help us understand our customers' lifestyles, please indicate the interests and activities that you enjoy on a regular basis.
 
Bicycling
 
Golf
 
Physical Fitness/Exercise
 
Running/Jogging
 
Snow Skiing
 
Tennis
 
Camping/Hiking
 
Fishing
 
Hunting/Shooting
 
Power Boating
 
Horseback riding
 
Sailing
 
House Plants
 
Grandchildren
 
Needlework/Knitting
 
Flower Gardening
 
Vegetable gardening
 
Sewing
 
Crafts
 
Automotive Work
 
Electronics
 
Home Workshop/Do-it-yourself
 
Recreational Vehicles
 
Listen to Music Online
 
Bible/Devotional Reading
 
Health/Natural Foods
 
Photography
 
Home Decorating/Furnishing
 
Attending Cultural/Arts Events
 
Fashion Clothing
 
Fine Art/Antiques
 
Foreign Travel
 
Cruise Ship Vacations
 
Travel in USA
 
Travel in Canada
 
Travel Internationally
 
Gourmet Cooking/Fine Foods
 
Wines
 
Coin/Stamp Collecting
 
Collectibles/Collections
 
Real Estate Investments
 
Stock/Bond Investments
 
Mutual Funds
 
Entering Sweepstakes
 
Casino Gambling
 
Reading
 
Wildlife/Environmental Issues
 
Dieting/Weight Control
 
Science/New Technology
 
Self Improvement
 
Walking for Health
 
Watching Sports on TV
 
Community/Civic Activites
 
Home Video Games
 
Motorcycles
 
Watch Cable TV
 
Watch TV and Movies Online
 
Home Video Recording
 
Moneymaking
 
Writing
 
Other
 

 
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