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  2. 2015
  3. August
  4. Q
  5. QuestionPro : Retail Product or Service Purchase I
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Exit Survey
 
 
Have you purchased or used Kaliente apparel within the past 6 months?
 
Yes
 
No
 
 
 
Ar you interested in purchasing Kaliente Apparel within a year?
 
Very interested
 
Somewhat interested
 
Neutral
 
Somewhat uninterested
 
Very uninterested
 
 
 
Which statement best explains why you are or are not interested in purchasing this product?
 
Style
 
Price
 
Color
 
Variety
 
Fit
 
 
How important are each of the following factors when selecting a Kaliente Apparel? Please rank in order of importance.
Least important Most important
Quality
Price
Brand
Product Feedback
Customer Service
 
 
Would the Kaliente Apparel be more or less appealing if it had any of the following attributes?
Much less appealing Somewhat less appealing Neutral Somewhat more appealing Much more appealing
Known Product Quality
Established Brand Name
Product Variety
Style Variety
Design Variety
 
 
 
What would be an appropriate price for this Kaliente apparel if it includes all of the attributes mentioned above?
 
$40
 
$50
 
$60
 
$70
 
$80
 
 
 
Are there any other attributes that would make you more likely to purchase this Kaliente Apparel. If so, what?