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Just a quick survey to help select my headline for a RAC print advertisement.
THEY ARE NOT FINALISED. JUST GENERAL CONCEPTS.
The campaign is aimed at male and female drivers 20-25 years of age whom own/drive 'used' cars. |
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Incase your dad breaks down at the same time.
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Car friend. (Inbetweeners style)
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This is the real world. You're not Yoshi (?) anymore. |
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Hakuna Matata. It means no worries. |
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When you least expect it, we'll be there for you. |
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With luck on your side, you already have RAC. |
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Don't think of RAC when you see the colour yellow. |
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