This free survey is powered by
QUESTIONPRO.COM
Create a Survey
Surveys
2012
April
R
Reader's Digest : Brand Equity
Reader's Digest : Brand Equity
0%
Exit Survey »
I thank you in advance for assisting me in completing my case study on Reader's Digest's Brand Equity (customers perspective) - this questionnaire is part of data collecting for my MBA pgogramme's assignment.
In this survey, approximately 100-120 people will be asked to complete a survey that asks questions about Reader's Digest's branding in customer's mind. It will take approximately 15 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
Personal Information
Gender
Male
Female
Age
Age 16 and below
Age 17 - 25
Age 26 - 35
Age 36 - 50
Age 51 and above
Income
Below RM1500
Between RM1501 - RM2000
Between RM2001 - RM3500
Between RM3501 - RM5000
Between RM5001 - RM7000
RM7001 and above
Social Class (select which description fit most)
Lower Class (living on financial support from government/organisation)
Blue Collar (manual labour worker eg. factory worker/mechanic)
Lower Medium Class (executive, teacher, manager)
Upper Medium Class (doctor, lawyer, CEO)
Lower Upper Class (business owner, business investor)
Upper Upper Class (from high society family eg. living off on inherited riches)
Education
School drop-off / Never been to school
PMR (Lower Secondary Assessment eg. form 3)
SPM (Malaysian Certificate of Education eg. form 5)
A level / STPM (Malaysian Higher School Certificate eg. form 6)
Certification / Diploma
Degree / Bachelor Degree
Master Degree
Doctor of Philosophy (Ph.D)
Other
Marital Status
Single
Married
Divorced
Widowed
Cohabiting
Civil Partnership
Other
Type of Household (Current)
Alone
With Housemates
With Parents
With Single Parent
With Spouse Without Children
With Spouse With In-Law
With Spouse With Children (below age 12)
With Spouse With Children (Age above 12)
With Single Parenting (below age 12)
With Single Parenting (age above 12)
With Extended Family Member (any of cousin, aunt, uncle)
Other
Occupation
Loading...
close
Loading...
Close
qpweb2.questionpro.net