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  1. Surveys
  2. 2013
  3. April
  4. R
  5. Red Campaign Northface Survey
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Exit Survey
 
 
When you think of buying a new backpack, which company comes to mind first?
 
JanSport
 
Dakine
 
Targus
 
Eastpak
 
The North Face
 
High Sierra
 
Other
 
 
 
 
2.How much would you like to spend on a new backpack?
 
$25-50
 
$51-75
 
$76-100
 
$101-125
 
$125+
 
 
 
Please rate the following qualities in order of importance to you
 
Durability
 
Proceeds go to charity
 
Eco-friendly
 
Price
 
Waterproof
 
Laptop Pocket
 
Back support
 
Other
 
Color options
 
 
 
4.Have you heard of the (Red)TM campaign?
 
Yes, I am familiar with it.
 
Yes, but I don't know what it is about.
 
No
 
 
 
5.Have you heard of The North Face?
 
Yes
 
No
 
 
 
6.Did you know that The North Face makes backpacks?
 
Yes
 
No
 
 
 
7.Would you buy a more expensive back pack if you knew a portion of the cost is going to a charity?
 
Yes
 
No
 
 
 
8.Are you currently, or will you be in the future, in the market for a new backpack?
 
Yes
 
No
 
 
 
9.What is your gender?
 
Male
 
Female
 
 
 
10.What are the current education levels of the people in your household?
 
Kindergarten or younger
 
First or Second
 
Third or Fourth or Fifth
 
Six or Seventh or Eighth
 
High School
 
College or above
 
Nobody enrolled in school