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  1. Surveys
  2. 2011
  3. February
  4. R
  5. Relationship Building & Sponsor Loyalty
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Dear World Vision SPONSOR,


I am Christine Ann R. Amante, a fourth year BA Organizational Communication student from the University of the Philippines Manila.

The next page is a questionnaire prepared for an undergraduate thesis entitled “A Study on the Perceived Effectiveness of the Relationship Marketing Strategies of World Vision on Child Sponsorship based on Sponsor Feedback”.

I hope you will share your time answering this simple survey. All information herein will be used for academic purposes only and shall be kept in confidentially.

If you have questions at any time about the survey or the procedures, you may contact me at 0915-4875222 or by email at [email protected].

Thank you very much for your time and support. You can start with the survey now by simply clicking on the CONTINUE button below. Please answer honestly.
 
 
Sex
 
Male
 
Female
 
 
What is your AGE?
   
How many MONTHS have you been sponsoring thru World Vision?
   
 
 
What city are you currently residing in?
 
Quezon
 
Caloocan
 
Malabon
 
Navotas
 
Valenzuela
 
Makati
 
Manila
 
Other
 
 
 
 
RELIGIOUS AFFILIATION
 
Roman Catholic
 
Muslim
 
Iglesia ni Cristo
 
Evangelical
 
Aglipayan
 
Other
 
 
 
RELATIONSHIP MARKETING
Strongly Agree Agree Disagree Strongly Disagree Unsure
1. It is important to me to be emotionally bonded with World Vision.
2. I have a good starting relationship with World Vision.
3. The staff members show respect to me whenever they coordinate with me.
4. The relationship makes me feel more attached to them on a personal level.
5. If any conflict arises, they try to openly discuss the problem and resolve the issue.
6. I have this kind of relationship with World Vision because of their relationship marketing efforts.
7. I do NOT feel I have a good relationship with World Vision at all.
 
SATISFACTION
Strongly Agree Agree Disgree Strongly Disagree Unsure
1. I am satisfied with my decision to sponsor thru World Vision.
2. I am satisfied with the overall service quality that World Vision provides.
3. World Vision has fulfilled all its obligations to me.
4. I am satisfied with the performance of frontline staff members.
5. World Vision completely meets my expectations on child sponsorship.
6. I am comfortable about the relationship I have with World Vision.
7. My relationship with World Vision gives me a sense of fulfillment.
8. I am NOT satisfied with the relationship I have with World Vision.
 
TRUST
Strongly Agree Agree Disagree Strongly Disagree Unsure
1. World Vision is a trustworthy non-profit organization. My money and/or in-kind donations are in good hands.
2. I have a feeling of familiarity with World Vision.
3. World Vision has goodwill reputation.
4. World Vision has high integrity.
5. The World Vision staff members I interact with are filled with professionalism and dedication.
6. I trust World Vision because of the relationship I have with them.
7. I will entrust my donations to World Vision in the coming years.
8. I do NOT completely trust World Vision.
 
COMMITMENT
Strongly Agree Agree Disagree Strongly Disagree Unsure
1. The relationship I have with World Vision is something I am very committed to.
2. I always see to it that I give my dues on time.
3. My giving to this organization is high on my list of priorities.
4. The relationship I have with World Vision deserves maximum effort to maintain.
5. My continued relationship with this foundation is important to me.
6. I am NOT committed to World Vision.
 
LOYALTY
Strongly Agree Agree Disagree Strongly Disagree Unsure
1. I consider myself loyal to World Vision.
2. I will say positive things to other people about World Vision.
3. I would positively encourage other people to sponsor a child thru World Vision.
4. I intend to continue sponsoring thru World Vision for a long time.
5. Even if there are child sponsorship programs in other foundations, I will still sponsor thru World Vision.
6. I am loyal to World Vision because of its relationship marketing efforts.
7. I do NOT consider myself loyal to World Vision.
 
Thank you very much for your participation. It is greatly appreciated!
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