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Surveys
2013
September
R
Requesting insights about leather goods
Requesting insights about leather goods
0%
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Welcome!!
You are here to help us gain a few insights for selecting a brand name and tagline for our Vegan brand i.e non leather products. We initially intend to launch our product line for the urban men.
Whether it came from an animal on a fur farm or one who was trapped in the wild, every fur coat, trinket, and bit of trim caused an animal tremendous suffering—and took away a life. Animals on fur farms spend their entire lives confined to cramped, filthy wire cages. Fur farmers use the cheapest and cruellest killing methods available, including suffocation, electrocution, gas, and poison.
The facts inspired us to launch this no-cruelty brand. Go ahead and give us your recommendations.
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Gender
Male
Female
*
Age
<20
21-30
31-40
41-50
>50
*
Which of the following categories best describes your employment status?
Employed
Student
Not employed, looking for work
Retired
*
What is your yearly household income?
Less than Rs 200000
Rs 200001-Rs 500000
Rs 500001-Rs 100000
Rs 100001-Rs 150000
Greater than Rs 1500000
Please rate the following features of a wallet based on their importance to you.
Very Important
Somewhat Disagree
Neutral
Somewhat Important
Least Important
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Brand
*
Price
*
Base Material(Leather, Artificial leather etc)
*
Professionalism
*
Trendiness
What is your overall impression of the below brand names for a wallet made of artificial leather? In short, does the name fit to the concept?
Excellent
Good
Fair
Poor
Very Poor
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Merci
*
Bulwark
*
Kryos
*
Veto Hide
*
PAW
*
Gusto
And now with the caption. What is your impression about the below captions? Does it fit our concept?
Excellent
Good
Fair
Poor
Very Poor
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Leather Is an Expired Style
*
Changing Fashion Silently
*
It's not leather, it's better
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Nothing to hide
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The Power Of Intention
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Be the Guardian
We are trying to give our brand a personality. Which of the following attributes are descriptive to our brand name?
Down-to-earth and Sincere
Trendy and Imaginative
Successful Leader
Masculine and Rugged
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Merci
*
Bulwark
*
Kryos
*
Veto Hide
*
PAW
*
Gusto
Which of these tag lines seem to suit the below brand names well?
Leather Is an Expired Style
Changing Fashion Silently
It's not leather, it's better
Nothing to hide
The Power Of Intention
Be the Guardian
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Merci
*
Bulwark
*
Kryos
*
Veto Hide
*
PAW
*
Gusto
Please provide any additional comments you have about our proposed brand names and tag lines.
If you change the way you look at things, the things you look at change
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