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  1. Surveys
  2. 2015
  3. January
  4. R
  5. Research into the 45-60 womenswear retail sector.
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Exit Survey
 
 
What is your age?
 
45-48
 
49-51
 
52-54
 
55-57
 
58-60
 
 
 
What is your gender?
 
Female
 
Male
 
 
 
What county do you live in?
   
 
 
 
Do you enjoy to shop as a past-time?
 
Yes, I enjoy to shop for clothes
 
No, I do not like to shop for clothes
 
It has to be done...
 
 
 
How do you like to shop?
 
To browse or window shop (buy another day in-tore or online)
 
To browse and find product to buy that day in-store
 
To shop with the intention to purchase specific garment(s)
 
 
 
When clothes shopping, who do you shop for most regularly? 
 
Spouse/Partner
 
Children
 
Parents
 
Yourself
 
Other
 
 
 
 
Do you feel there are enough retailers to support your fashion needs on the high-street? Why?
 
Yes
 
No
 
Other
 
 
 
 
What retail channels do you use to purchase clothing?  Rate them in order of your personal usage. (1 being 'most often used' - 8 being 'least often used')
1 2 3 4 5 6 7 8
In-Store
Via a mobile app
Retailer's website via a computer
Retailer's website via a mobile/ tablet device
Click and Collect
Catalogue ordering service
Telephone Ordering
Television Shopping
 
 
 
What influences your decision process when purchasing clothing? (Please drag and rank 1 (most influential) to 6 (least influential)).
Drag your choices here to rank them
     
     
     
    Do you percieve clothing brands with celebrity endorsments or ranges to have more value added to their product offering? Please answer 'Yes' or 'No' and a brief explanation.
       
     
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