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Age range (in years):
 
8-15
 
16-24
 
25-35
 
36-44
 
44+
 
 
 
Income/Allowance per month:
 
0 – £50
 
£ 51 - £ 200
 
£ 200 - £ 1000
 
£ 1001 - £ 2500
 
£ 2500 above
 
 
 
Occupation:

 
Student
 
Employee
 
Own Business
 
 
 
Is there a McDonalds near your residence?
 
Yes
 
No
 
I don’t know
 
 
 
Is there a McDonalds near your workplace?
 
Yes
 
No
 
I don’t know
 
 
 
Does brand name influence your choice of restaurant?

 
Yes
 
No
 
 
 
How often do you eat out?
 
More than once a week
 
Once a week
 
Once a month
 
Occasionally
 
 
 
What kind of food do you normally prefer?

 
Fast food
 
Chinese
 
Continental
 
Italian
 
Anything goes
 
Other
 
 
 
Which is your favorite place to hang out?
 
McDonalds
 
Subway
 
Pizza Hut
 
Formal Dining
 
 
 
How often do you visit McDonalds?

 
Every other day (3-4 times a week)
 
Frequently (2-3 times a month)
 
Seldom (once in 2 months)
 
Rarely (once in 4 or more months)
 
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