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  1. Surveys
  2. 2012
  3. March
  4. R
  5. Rice & Couscous
0%
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Age Range
 
18-30
 
31-45
 
46-54
 
 
 
Ethnicity
 
White Non Hispanic
 
Hispanic
 
African American
 
 
Household Type
Single Family Unit, Children Family Unit, No Children
 
 
 
 
Frequency of Rice or Couscous Consumption
 
Once or twice weekly
 
Several times per month
 
Once every few months
 
Never
 
 
Cooked From Scratch vs. Pre-Prepared
0% - 33% 34% - 66% 67% - 100%
What percent of your meals at home are cooked from scratch as opposed to made from pre-prepared products in packages, cans, boxes or pouches?
 
 
Rice-A-Roni
Unreliable Barely Reliable Somewhat Reliable Reliable Highly Reliable
Rice A Roni. On a scale of 1 to 5, how trustworthy do you think this name is, where a 1 means you feel that the name is an unreliable indicator of product quality and consistent taste, and a 5 indicates it is highly reliable?
 
 
Rice-A-Roni
Do Not Like It At All - Dislike Do Not Like It It's OK Like It Love It
Rice A Roni. On a scale of 1 to 5, how much do you like this name for a product in this category, where a 1 indicates that you do not like it at all, 3 means it’s OK, and 5 means you love it?
 
 
Near East
Unreliable Barely Reliable Somewhat Reliable Reliable Highly Reliable
Near East. On a scale of 1 to 5, how trustworthy do you think this name is, where a 1 means you feel that the name is an unreliable indicator of product quality and consistent taste, and a 5 indicates it is highly reliable?
 
 
Near East
Do Not Like It At All - Dislike Do Not Like It It's OK Like It Love It
Near East. On a scale of 1 to 5, how much do you like this name for a product in this category, where a 1 indicates that you do not like it at all, 3 means it’s OK, and 5 means you love it?
 
 
Oh So Good
Not Unique At All - Sounds Like A Lot Of Other Brand Names Not Unique Somewhat Unique Unique Very Unique and Memorable
OSG Unique. On a scale of 1 to 5, how unique and easy to remember is this name, where a 1 indicates that the name sounds like a lot of other brand names and you will likely forget it shortly, and a 5 indicates that it sounds very unique and memorable?
 
 
Oh So Good
Unreliable Barely Reliable Somewhat Reliable Reliable Highly Reliable
OSG Trust. On a scale of 1 to 5, how trustworthy do you think a brand with this name would be, where a 1 means you feel that the name is likely to be an unreliable indicator of product quality and consistent taste, and a 5 indicates it would highly reliable?
 
 
Oh So Good
Do Not Like It At All - Dislike Do Not Like It It's OK Like It Love It
OSG Fit. On a scale of 1 to 5, how much do you like this name for a product in this category, where a 1 indicates that you do not like it at all, 3 means it’s OK, and 5 means you love it?
 
 
 
OH SO GOOD - As an open-ended question, what does the name mean to you, say to you, or tell you about the product you would expect to find inside the box.
   
 
 
Sidemates
Not Unique At All - Sounds Like A Lot Of Other Brand Names Not Unique Somewhat Unique Unique Very Unique and Memorable
SM Unique. On a scale of 1 to 5, how unique and easy to remember is this name, where a 1 indicates that the name sounds like a lot of other brand names and you will likely forget it shortly, and a 5 indicates that it sounds very unique and memorable?
 
 
Sidemates
Unreliable Barely Reliable Somewhat Reliable Reliable Highly Reliable
SM Trust. On a scale of 1 to 5, how trustworthy do you think a brand with this name would be, where a 1 means you feel that the name is likely to be an unreliable indicator of product quality and consistent taste, and a 5 indicates it would highly reliable?
 
 
Sidemates
Do Not Like It At All - Dislike Do Not Like It It's OK Like It Love It
SM Fit. On a scale of 1 to 5, how much do you like this name for a product in this category, where a 1 indicates that you do not like it at all, 3 means it’s OK, and 5 means you love it?
 
 
 
SIDEMATES - As an open-ended question, what does the name mean to you, say to you, or tell you about the product you would expect to find inside the box.
   
 
 
My Best Side
Not Unique At All - Sounds Like A Lot Of Other Brand Names Not Unique Somewhat Unique Unique Very Unique and Memorable
MBS Unique. On a scale of 1 to 5, how unique and easy to remember is this name, where a 1 indicates that the name sounds like a lot of other brand names and you will likely forget it shortly, and a 5 indicates that it sounds very unique and memorable?
 
 
My Best Side
Unreliable Barely Reliable Somewhat Reliable Reliable Highly Reliable
MBS Trust. On a scale of 1 to 5, how trustworthy do you think a brand with this name would be, where a 1 means you feel that the name is likely to be an unreliable indicator of product quality and consistent taste, and a 5 indicates it would highly reliable?
 
 
My Best Side
Do Not Like It At All - Dislike Do Not Like It It's OK Like It Love It
MBS Fit. On a scale of 1 to 5, how much do you like this name for a product in this category, where a 1 indicates that you do not like it at all, 3 means it’s OK, and 5 means you love it?
 
 
 
MY BEST SIDE - As an open-ended question, what does the name mean to you, say to you, or tell you about the product you would expect to find inside the box.
   
 
 
 
Rice-A-Roni Near East Oh So Good Sidemates My Best Side
Best Fit Five. Here are all five brand names. Of these five brand names, which best fits the category?
 
 
 
Oh So Good Sidemates My Best Side
Best Fit Three. Of these three brand names only, which best fits the category?
 
 
 
Rice-A-Roni Near East Oh So Good Sidemates My Best Side
Purchase Five. Of all five brand names, which do you think you would prefer to purchase?
 
 
 
Oh So Good Sidemates My Best Side
Purchase Three. Of these three brand names only, which do you think you would prefer to purchase?
 
 
 
Oh So Good Sidemates My Best Side
Favorite. Of these three brand names only, which do you like the best as a name for a new product in this category?
 
 
 
Can you say why?
   
 
THANK YOU!!!
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