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Surveys
2011
July
R
Roland-Garros and Wimbledon activation
Roland-Garros and Wimbledon activation
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General
Did you use the common activation kit sent this year?
Roland-Garros elements
Wimbledon elements
Both elements
Target audience
How many people visit your forum during the activation period?
0 to 100
100 to 200
200 to 300
More than 300
Who were the visitors?
IBMers
IBM Clients
IBM Prospects
Others
Did you organize events in your forum during the activation period?
Yes
No
If yes, please lList the events & number of participants
Did you use the Roland-Garros or Wimbledon sponsorships/reference in the events (invitation, look & feel, case study…)?
Yes
No
If yes, how?
For next year
Would you be happy to renew the experience next year?
Yes
No
Which elements of the kit would you keep?
Digital console
Posters
Kakemonos
Pens
Polos
Giant tennis balls
Which elements would you add/ suppress?
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