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Into which age bracket do you currently fall?
 
Under 18
 
18-21
 
22-25
 
26-30
 
31-35
 
36-40
 
41-55
 
Over 55
 
 
 
What do you use your mobile phone for?
 
Business use
 
Personal use
 
Business and Personal use
 
 
 
If your phone was provided by your employer, were you given a choice of handset?
 
Yes - any handset
 
Yes - from a choice of pre selected handsets
 
No - no choice available
 
Not applicable
 
 
 
As an average, how much do you spend on your mobile phone each month?
 
Under £10
 
£11-£25
 
£26-£40
 
£41-£55
 
£56-£70
 
£71-£100
 
Over £100
 
 
 
What was the length of your current contract when new?
 
Pay as you go
 
12 months
 
18 months
 
24 months
 
36 months
 
Other (please specify)
 
 
 
 
What Brand is your current handset?
 
Acer
 
Alcatel
 
Amazon
 
Apple
 
Blackberry
 
EE
 
Google
 
HTC
 
Huawei
 
Lenovo
 
LG
 
Moto
 
Motorola
 
NEC
 
Nokia
 
O2
 
Panasonic
 
Philips
 
Samsung
 
Sharp
 
Siemens
 
Sony
 
Sony Ericsson
 
T-Mobile
 
Toshiba
 
Other (please specify)
 
 
 
 
What do you use your mobile handset for? (Select all that apply)
 
Voice Calls
 
Picture Calls (e.g. Facetime)
 
SMS
 
MMS
 
Internet (browsing)
 
Internet based apps (e.g. Facebook, Twitter, Instagram, Snapchat, Skype)
 
Internet (games)
 
Camera/Video recording
 
Games (not internet based)
 
Other (please specify)
 

 
 
 
How often do you upgrade your handset?
 
Under 3 months
 
Between 3 and 6 months
 
Between 6 and 12 months
 
Between 12 and 24 months
 
Over 24 months
 
 
 
Do you wait for free/discounted handset upgrades, or do you tend to purchase upgrades when new models are released?
 
Free/discounted upgrade
 
Pay to upgrade sooner
 
Buy handset outside of contract/PAYG users
 
 
Please rate the following considerations, based on their importance to you when deciding on a handset
Not important Of little importance Moderately important Very important Extremely important
Value for money
Brand (through reputation)
Brand (through loyalty/satisfaction)
Handset popularity with peers
Performance
Technical Specification (e.g. memory space, battery life)
Special Features (e.g. camera, MP3 player)
Reliability
Recommendations/reviews of existing users
Free gifts/incentives
Visual aesthetics
Ease of use
Security features
 
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