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Surveys
2014
October
S
Satisfaction and Brand Loyalty - Mobile Handset
Satisfaction and Brand Loyalty - Mobile Handset
0%
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Into which age bracket do you currently fall?
Under 18
18-21
22-25
26-30
31-35
36-40
41-55
Over 55
What do you use your mobile phone for?
Business use
Personal use
Business and Personal use
If your phone was provided by your employer, were you given a choice of handset?
Yes - any handset
Yes - from a choice of pre selected handsets
No - no choice available
Not applicable
As an average, how much do you spend on your mobile phone each month?
Under £10
£11-£25
£26-£40
£41-£55
£56-£70
£71-£100
Over £100
What was the length of your current contract when new?
Pay as you go
12 months
18 months
24 months
36 months
Other (please specify)
What Brand is your current handset?
Acer
Alcatel
Amazon
Apple
Blackberry
EE
Google
HTC
Huawei
Lenovo
LG
Moto
Motorola
NEC
Nokia
O2
Panasonic
Philips
Samsung
Sharp
Siemens
Sony
Sony Ericsson
T-Mobile
Toshiba
Other (please specify)
What do you use your mobile handset for? (Select all that apply)
Voice Calls
Picture Calls (e.g. Facetime)
SMS
MMS
Internet (browsing)
Internet based apps (e.g. Facebook, Twitter, Instagram, Snapchat, Skype)
Internet (games)
Camera/Video recording
Games (not internet based)
Other (please specify)
How often do you upgrade your handset?
Under 3 months
Between 3 and 6 months
Between 6 and 12 months
Between 12 and 24 months
Over 24 months
Do you wait for free/discounted handset upgrades, or do you tend to purchase upgrades when new models are released?
Free/discounted upgrade
Pay to upgrade sooner
Buy handset outside of contract/PAYG users
Please rate the following considerations, based on their importance to you when deciding on a handset
Not important
Of little importance
Moderately important
Very important
Extremely important
Value for money
Brand (through reputation)
Brand (through loyalty/satisfaction)
Handset popularity with peers
Performance
Technical Specification (e.g. memory space, battery life)
Special Features (e.g. camera, MP3 player)
Reliability
Recommendations/reviews of existing users
Free gifts/incentives
Visual aesthetics
Ease of use
Security features
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