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  2. 2013
  3. August
  4. S
  5. Shock Tactics.
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Tick the box that applies to you.

 
 
 
How old are you?
 
16 or under
 
16 to 25
 
26 to 35
 
36 to 45
 
46 to 55
 
56 to 65
 
65 and over
 
 
 
Male or female?
 
Male
 
Female
 
 
 
What was your first reaction to the advertisement you were shown?
   
 
 
 
Do you think that the use of shock tactics in advertising is effective?
 
Yes
 
No
 
Maybe
 
 
 
Do you agree with them and do you think they are ethical? please explain your answer.
   
 
 
 
How effective do you think this particular advertisement is out of 5? 5 being extremely.
 
1
 
2
 
3
 
4
 
5
 
 
 
Where do you think shock tactics are most effective?
 
Medical companies
 
Health
 
Selling products
 
Safety
 
Charity
 
Other (please state)
 
 
 
Has a shock tactic campaign ever impacted your decisions? (such as an anti-smoking campaign)
 
Yes
 
No
 
 
 
Do you think they have a more lasting impact than normal advertisement methods?
 
Yes
 
No
 
No difference