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You are invited to participate in this short survey regarding consumer attitudes towards grocery shopping in UK supermarkets.

Your participation in this study is completely voluntary and your survey responses will be strictly confidential. There are no foreseeable risks associated with this project, however, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point.

Thank you very much for your time.
 
 
 
 
How old are you?
 
18 - 25
 
26 - 35
 
36 - 45
 
46 - 55
 
56 or above
 
 
 
Gender
 
Male
 
Female
 
 
 
How many people are you usually shopping for?
 
Yourself
 
2 people
 
3 people
 
4 people
 
5 or more people
 
 
 
Where do you usually do you grocery shopping? (You may select more than one)
 
Tesco
 
Asda
 
Sainsburys
 
Morrisons
 
Aldi
 
Lidl
 
Other
 

 
 
 
Which of the following factors is more important when deciding where to do you grocery shopping?
 
Price
 
Quality
 
Both equally important
 
 
How do you view the following factors when deciding which supermarket to shop in?
Very Unimportant Somewhat Unimportant Neutral Somewhat Important Very Important
Price
Product Quality
Store Cleanliness
Store Convenience
Checkout Speed
Product Range
Loyalty Rewards Offered
Store Marketing
Number of Promotions Offered
 
 
 
Would you change from your usual supermarket if a competitor was offering a product at a lower price or offered a promotion on that product?
 
Yes
 
No
 
Unsure
 
 
 
Would you pay a higher price for a product because it was at a store which you found convenient?
 
Yes
 
No
 
Unsure
 
 
 
Do you think your grocery shopping habits have changed over time? If yes please state why.
 
No
 
Unsure
 
Yes
 
 
Thank you for participating.