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Hello:
You are invited to participate in our survey "Shopping Preferences". In this survey, approximately 100 people will be asked to complete a survey that asks questions about your grocery shopping preferences. It will take approximately 5 minutes, or less, to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
Where do you shop most often, for groceries?
   
 
 
 
How often do you shop for groceries?
 
Daily
 
Once weekly.
 
Twice weekly.
 
More than twice a week.
 
Less than once a week.
 
 
 
Do you shop for groceries at more than one store?
 
Sometimes
 
Always
 
Never
 
 
 
Please rank (1-9) the following in order of importance to you, when choosing a grocery store:
Cleanliness
Location
Parking
Meat
Produce
Price
Variety
Deli/Bakery
Customer Service
 
 
How satisfied are you with the following, at the store you shop most:
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
Quality of Produce
Quality of Meat
Variety
Prices
Customer Service
Parking
Cleanliness
Overall
 
 
 
What feature do you like BEST at your regular grocery store?
 
Quality/Variety of Meat
 
Quality/Variety of Produce
 
Quality of Deli/Baked goods
 
Store cleanliness
 
Customer Service
 
Prices
 
Parking
 
Location
 
Other
 
 
 
 
What feature do you like least, at the store where you shop for groceries?
 
Quality of Meat
 
Quality of Produce
 
Quality of Bakery/Deli
 
Prices
 
Customer Service
 
Parking
 
Store Cleanliness
 
Employee Cleanliness/Dress
 
Location
 
Other
 
 
 
 
Gender
 
Male
 
Female
 
 
 
Age Range
 
Less than 21
 
21-30
 
31-40
 
41-50
 
51-60
 
61-100
 
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