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  2. 2012
  3. June
  4. S
  5. SlowTechnology
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Research study [Slow Technology in Retail ]: information for participants

We would like to invite you to be part of this research project, and would like to ask for your consent. You should only agree to take part if you want to, it is entirely up to you. If you choose not to give consent to take part there won’t be any disadvantages for you and you will hear no more about it. Please read the following information carefully before you decide to give consent; this will tell you why the research is being done and what participants will be asked to do if they take part. Please ask if there is anything that is not clear or if you would like more information.

You are free to withdraw your consent at any time and without giving a reason.

You have been asked to take part in a research project run in conjunction with Queen Mary University of London: Christine Morris is a research student at Queen Mary University of London. As part of the project, she is carrying out a piece of research that could provide valuable insight into how and if Slow Technology can be used in a retail environment. It is based on looking at removing more traditional types of advertising in stores and to foster a more reflective relaxing environment.

The project will involve looking at typical retail behaviour before any device is installed, to observing what if any changes in behaviour occur when this device is present. The sessions may record video, audio and photographic documentary evidence that will only be used as part this research.

Confidentiality, anonymity, and data storage:
All video-recordings will be destroyed within 7 years, unless material acquired is acknowledged to have value and potential for subsequent analysis to enable further publication of findings.

All identities’ will be anonymised in any subsequent publications.

During the analysis period, only the principal investigator, supervisors and the supporting institutions will have access to the data. All non-digital data gathered as a part of the study (consent forms, data obtained through informal conversation and written observation notes) will be stored in secure location in the University. All digital data (video-recordings and photographs) will be stored in encrypted files on password protected digital format on a computer located in the University and one of the investigators’ laptops.

Digital and non-digital data resulting from the study will only be used as:

• A part of this research study and will only appear in presentations and publications relating to this research study.

Contact [email protected] for questions / comments
 
 
 
 
Was this your first time touching / using this display?
Yes No & How many times have you used it?  
 
 
 
Did you stay longer in the aisle / near the shelf than you typically would, in order to see / use this display?
Yes No Other  
 
 
 
Would you come back to use it if you could?
Yes No
 
 
 
Would you tell your friends / family about it if you saw it in a shop?
Yes No
 
 
 
Would you tell your friends / family if you saw advertising on a display in the shop?
Yes No
 
 
 
Could you describe what was displayed on the app and if it was interesting / engaging for you:
   
 
 
 
Are you male or female
Male Female Prefer not to answer  
 
 
Please leave contact information if you would like to be updated about this project / progress of the study.
First Name : 
Last Name : 
Email Address : 
 
Thank you for taking the time to fill in this survey. Christine Morris Queen Mary University of London 2012
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