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What is your age group?
 
<20
 
20-25
 
26-30
 
30-40
 
40-50
 
>50
 
 
 
what is your gender?
 
Male
 
Female
 
 
 
Do you have experiences of shopping in small retailing shop?
 
Yes
 
No
 
 
 
What is the frequency of you shopping in small retailing shop?
 
Daily
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
Barely not
 
Never
 
 
 
What are your main reasons of choosing small retailing shop?
 
Location
 
Price
 
Products
 
Other
 

 
 
 
what kind of products do you shopping in small retailing shops?
 
Food
 
Groceries
 
Readings
 
Clothing
 
Furniture
 
Toys
 
Gardening
 
Hardwares
 
Second-hands goods
 
Other
 

 
 
 
In your mind, which points will make you choose small retailing shop?
 
Sales
 
Fair Price
 
Particular Products
 
Excellent service
 
Close to residence
 
Other
 

 
 
 
Do you think the small retailing shop can satisfy your dairy needs upon most cases?
 
Yes
 
Generally
 
Hardly
 
Negative
 
 
 
Do you think the marketing plan can helps small retailing firms to improve their marketing performance?
 
Positive
 
Negative
 
Not sure
 
 
 
Do you think independent small retailer can running their business well under current market environment?
 
Yes
 
Negative
 
In doubt
 
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