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Do you consume snacks during your typical school day?
 
Yes
 
No
 
 
 
Check the boxes that most apply to you
 
I bring my snacks from home
 
I purchase snacks on campus
 
I purchase snacks from independent stores around campus
 
I don’t snack during the average school day

 
 
 
Check the boxes that most apply to you:
 
I prefer to snack in between breakfast and lunch
 
I prefer to snack in between lunch and dinner
 
I prefer to snack after dinner
 
I don’t snack during the average school day
 
 
 
On average, how many snacks do you eat per day
 
0
 
1
 
2
 
3
 
4
 
5+
 
 
 
Have you ever heard of BeaverTails (the franchise store)?
 
Yes
 
No
 
 
 
Are you aware of the BeaverTails store at 908 Sherbrooke West (across the street from McGill’s Roddick Gates)?
 
Yes
 
No
 
 
Please indicate how much you agree with the following statements about BeaverTails:
Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree
The storefront clearly communicates what is being sold
The store’s signs are visible when walking by on the street
The storefront signs are understandable to you
The storefront easily catches your attention from the street
 
 
 
BeaverTails offers all of the products listed below. Check all of the products you were not previously aware of
 
Coffee drinks
 
Frozen Yogurt
 
Candy in bulk
 
BeaverTails pastry
 
Smoothies
 
Milkshakes
 
Beaver Bites
 
Clothing Line

 
 
How influential are the following variables to the duration of your stay in a café-type setting
1=Not Influential 2 3 4 5=Very Influential
Music
Seating Area
Wi-Fi
Bilingual menus
Late-night store hours (past midnight)
 
 
 
Rank the following in-store elements in order of your personal preference from 1 (favorite) to 5 (least favorite):
Music
Seating area
WiFi
Bilingual menus
Late-night store hours (past midnight)
 
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