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Surveys
2017
March
S
social media as a marketing tool
social media as a marketing tool
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Does your company use social media for marketing/brand awareness?
Yes
No
Which social media site does your company use the most?
Facebook
Instagram
Youtube
MySpace
LinkedIn
Other(specify), ................
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Also, does your company use traditional media for the products/services (T.V, Radio, Newspaper)? (If yes, please specify the media that you use)?
Yes
NO
If yes (specify)______________
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For what purpose/s does your organisation use social media? (Select all that apply)?
To advertise products/services
To gain feedback from customers
To engage (in conversation) with customers
To offer promotional items e.g. coupouns/gift vouchers
For business to business purposes e.g. LinkedIn
To increase brand awareness
Other(specify),..................
Please state how much you agree with each statement?
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Social media is effective for brand awareness.
Social media has revolutionized the marketing of a product/service.
Social Media is better than any other type of media for the purposes of our organisation.
Social media is effective for selling a product/service.
Social media is effective for advertising a product/service.
Social media is great for engaging with consumers.
In your company, what are the benefits you get by using social media for advertising your company's brand and products or for creating brand awareness?
Increased Brand Recognition
Improved brand loyalty
Better Brand recall
Improved Customer Insights
Richer Customer Experiences
More Inbound Traffic
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According to you, is social media costly as compared to traditional media ?
Yes
No
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What challenges does your company face while using social media for brand awareness? (Select all that apply)?
Creating a social media marketing strategy
Content quantity over quality
How to grow your audience
Getting negative comments
Measuring ROI
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If you are asked to rate the effectiveness of the "other‟ marketing channels in comparison to social media networks, would you say that they are ?
More effective
Neutral
Less effective
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