Southern Bridal

How old are you?

>20

21-25

26-30

31-35

36-40

40+

Are you currently...

Married

Divorced

Widowed

Never Married

How much did you/will you spend on your wedding dress?

Which of the following criteria do you consider to be most important when deciding where to purchase your wedding gown? Please check all that apply.

Good customer service

Competitive prices

A large selection of popular, moderately priced designers

A large selection of gowns available "off the rack"

Custom made, one-of-a kind gowns available

"Full service" salon (offers alterations, pressing, etc)

How did you hear about the store that you eventually did or will purchase your bridal dress from?

Magazine

Friend or relative referral

Internet (Knot.com/Wedding Wire)

Designers website

TV commerical

What dress shape are you planning on or have already purchased?

Would you consider purchasing your bridesmaids dresses in the same bridal boutique that you purchased your gown ?

Yes

No

Does it appeal to you to design your own wedding gown?

Yes

No

Undecided

What other services would you be interested in receiving from your bridal boutique ?(Select all that apply)?

Which service(s) would you like to see offered that might influence you to become a repeat customer. (Select all that apply)?

Referral bonus for recommending new clients

Reward program for purchasing multiple items

Information about affiliated stores/vendors

Ability to opt-in to receive information on all future sales events