Spring Fishing Classic Survey 2011

Hello, This is ___________ with Bryles Research. We are performing a short survey regarding sporting goods stores. Do you have a few minutes to give your input?

* Before beginning questionnaire with respondent, please select appropriate List:

Wk 1 Only

Wk 2 Only

Wk 3 Only

Multiple Wks

* 1.Did you attend the 2011 Spring Fishing Classic at Bass Pro Shops?

Yes

No (TERMINATE)

Not sure (TERMINATE)

* 2.Is this the first year you have attended the Bass Pro Shops Spring Fishing Classic?

Yes

No

Not sure

* 3.Did you visit Bass Pro Shops expressly to attend this year’s event?

Yes

No, I knew about the event, but came in for other reasons.

No, I didn't konw about the event until I as in the store. (Skip to Q.9)

* 4. Approximately, how far did you travel to attend the 2011 Spring FIshing Classic?

Less Thank 10 miles (Skip to Q6)

10-24 miles (Skip to Q6)

25-49 miles (skip to Q6)

50-74 miles

75-99 miles

100 miles or more

* 5. Did you stay at least one night in a hotel/motel?

Yes

No

* 6.How did you hear about this event? (“X” ALL THAT APPLY. DO NOT READ CHOICES.)

7. Do you recall seeing or hearing the follwoing advertising for the 2011 Spring Fishing Classic?

8. Using a 6-point scale, where “1” means very little influence, how much did of the following aspects influence your interest in attending the 2011 Spring Fishing Classic?

9. Which, if any, of the special event activities did you attend/participate in? (“X” ALL THAT APPLY. READ CHOICES)

Other seminars/demonstrations

None

Bassmaster University seminars

2010 model boat sale

Daily door-busters

Reel Trade-In

Bonus Bucks

Next Generation family activities

Sweepstakes

10. Using a 6-point scale, where 1 means strongly disagree, please indicate how much you agree or disagree with the following statements.

* 11.What other topics would you like to see offered as seminars? ____________________________

* 12.What speakers would you like to hear next year? ______________________________________

* 13. Did you recommend the Spring Fishing Classic to other people?

Yes

No

* 14.How would you rate your enjoyment of the 2011 Spring Fishing Classic? (READ CHOICES)

Poor

Fair

Good

Excellent

* 15.How could the Spring Fishing Classic be improved for 2012? ____________________________

* 16. Interviewer - Record gender for classification purposes only (do not ask):

Male

Female

Thank you for your time and input, that is all that we needed today. Please have a good (morning / afternoon /
evening). ***After hangup please proceed to name and phone number question.***

* First Name :
* Last Name :
* Phone :

* Please record interviewer name and number (Matching touchstar username and number)