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Hello!


Thank you for your time today. As we mentioned in the e-mail, we are conducting a survey on behalf of The Children's Place.


We would like to invite you to take a 15 minute survey and be entered for a chance to win a $25 giftcard at The Children's Place!

At completion of the survey you will be asked to enter your e-mail address. Winners of a giftcard will be contacted via e-mail.

Your answers will help us improve our products, services and store environment. We need your honest opinions on the questions to come. All information you provide will be kept strictly confidential and will not be used for selling purposes.



Please start with the survey now by clicking on the Continue button below.
 
 
 
* How did you find out about this survey?
 
I received an e-mail
 
I saw it on Twitter
 
I saw it on Facebook
 
 

* Which of the following best describes how often you are involved in the purchase of clothing for children ages 10 and under - either for your own children or for children you are close to?
 
Always
 
Almost always
 
Sometimes
 
Rarely
 
Never
 
 

* Do you work for any of the following types of companies:

  • a retailer

  • an advertising agency

  • a research firm

  • a children's products company?
 
Yes
 
No
 
 
 
* Have you visited a Children's Place location or shopped on the website in the past year?
 
Yes
 
No
 
 
 
How about in the past 6 months?
 
Yes
 
No
 
 
 
Have you made a purchase at The Children's Place in the past 6 months?
 
Yes
 
No
 
 
 
Thank you for your time today. The following questions are about products you may find in a Children's Place store. Please rate the products as if you were shopping in each respective department. We would like your honest feedback on what you think about these products. Your opinions will help The Children's Place on perfecting what you the customer is looking for in our stores.

Please be as open and honest as possible.

Thank you!
 
 
Girls Rainboots

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
The boots are way too busy for me
I prefer rainboots to be a solid color
This product reminds me of The Children's Place
I love the style/pattern of these boots
I could find this type of product at many other retailers
At $18.50-$19.50, it's an excellent value
My children's rainboots have to match their raincoat
These boots are very appealing
 
 
How much do you spend, on average, for your children's rainboots?
 
Under $10
 
$10-$15
 
$15-$20
 
$20-$25
 
Over $25
 
 
Baby Girl Cha Cha Jelly Shoe - $8.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
At $8.50, it's an excellent value
"Jelly" shoes for kids aged 1-4 are appropriate
These shoes could go with any outfit
I love the style with open hearts on the shoe
This product reminds me of The Children's Place
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
I could find this type of product at many other retailers
These shoes are very appealing
I wish they made this shoe for kids 4-10 years old
The closure on the shoe looks too difficult
This material does not look comfortable
 
Flamenco Jelly Sandal - $9.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
This material does not look comfortable
I love the styling of the sandal
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
This sandal could go with any outfit
I could find this type of product at many other retailers
The closure on the shoe looks too difficult
This sandal is appropriate for kids aged 4-10
At $9.50, it's an excellent value
This product reminds me of The Children's Place
This sandal is very appealing
 
 

What type of places would these shoes be worn at?

Please select all that apply

 
School
 
Playground
 
Beach
 
Restaurants
 
Around the house
 
Holiday events
 
The mall
 
Other
 

 
 
Girls Athletic Sneakers

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
These sneakers are age appropriate for kids 5-10 years old
I love the style of sneaker A
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
I only buy "brand name" athletic shoes
I could find these types of product at many other retailers
These sneakers are age appropriate for kids 1-4 years old
These products remind me of The Children's Place
I love the style of sneaker B
This material does not look comfortable
At $22.50-$26.50, it's an excellent value
These sneakers could go with any outfit
These sneakers is very appealing
 
Girls Athletic Sneakers

How important are each of the following when purchasing athletic shoes for girls?

Not Important at all Not Important Neutral Very Important Extremely Important
Colors
Material of sneaker
Outsole flexibility
Durability
Weight of the sneaker
Ability to match with outfits
Closure (laces,velcro)
Style/look
 
Baby Boy Super Sandal - $12.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
I'd need a strap on a sandal for babies
This products remind me of The Children's Place
I love the velcro closure
This sandal is very appealing
I love the memory foam footbed
I love the style
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
At $12.50, it's an excellent value
This material does not look comfortable
I could find these types of product at many other retailers
This sandal could go with any outfit
 
Big Boys Super Slide Sandal - $12.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
I love the memory foam footbed
At $12.50, it's an excellent value
I could find these types of product at many other retailers
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
I love the velcro closure
This sandal is very appealing
This sandal could go with any outfit
I love the style
I wish it had a strap on the sandal
This material does not look comfortable
This products remind me of The Children's Place
 
Boys Athletic Sneakers - $22.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
This material does not look comfortable
I could find these types of product at many other retailers
These sneakers is very appealing
I love the style of sneaker A (low top)
I love the style of sneaker B (High top)
At $22.50, it's an excellent value
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
These sneakers could go with any outfit
These products remind me of The Children's Place
I only buy "brand name" athletic shoes
 
Boys Athletic Sneakers

How important are each of the following when purchasing athletic shoes for boys?

Not Important at all Not Important Neutral Very Important Extremely Important
Material of sneaker
Weight of the sneaker
Colors
Outsole flexibility
Ability to match with outfits
Closure (laces,velcro)
Durability
Style/look
 
Flower Slippers - $8.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
This material does not look comfortable
I could find these types of product at many other retailers
This products remind me of The Children's Place
I love the colors
My child would love to wear these
I don't like the flip slop style for slippers
At $8.50, it's an excellent value
I love the flower design
 
Girls Belts - $7.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
I rarely purchase belts for my kids
My child would love to wear these
These products remind me of The Children's Place
I prefer solid belts that can match everything
At $7.50, it's an excellent value
My children never wear belts
I could find these types of product at many other retailers
I buy belts for kids for function over fashion
 
Girls Knee Socks - $4.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
I only like to dress my kids in solid socks
These products remind me of The Children's Place
At $4.50, it's an excellent value
I only purchase knee socks during the colder seasons (Fall/Winter)
I could find these types of product at many other retailers
I purchase knee socks in the spring time
My child would love to wear these
I love the colors & design
 
Valentine's Day Nightgown - $14.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
At $14.50, it's an excellent value
I love the colors & design
My child doesn't like nightgowns for sleepwear
I could find these types of product at many other retailers
My child would love to wear this
My child would only wear this around Valentine's day
This products remind me of The Children's Place
 
Surf Bag - $10.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
At $10.50, it's an excellent value
I love the colors & design
I'd buy this bag for its look, not it's function
I could find these types of product at many other retailers
I would only use this for water/summer activities (i.e.Pool,Beach)
My child would love to use this
This products remind me of The Children's Place
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 
 
How many children do you have?
   
 
 
 
What ages & genders are your children?

Please check all that apply

 
Newborn Girls (0-12 months)
 
Baby Girls (1-3 years old)
 
Big Girls (4-6 years old)
 
Tween Girls (7-10 years old)
 
Newborn Boys (0-12 months)
 
Baby Boys (1-3 years old)
 
Big Boys (4-6 years old)
 
Tween Boys (7-10 years old)
 
Other
 

 
 

Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
 
 
* Please enter your e-mail address for a chance to win a Children's Place giftcard!
   
 
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