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Surveys
2013
November
S
Starbucks business survey
Starbucks business survey
0%
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What is your gender?
Male
Female
What is your age group?
12 or under
13-25
26-35
36-45
46-55
56+
Why do you choose to go to Starbucks?
Low price
Brand loyalty
Quality
Service
Advertisements
Convenient
I do not go to Starbucks
Other
What products do you buy? (More than one answer may be selected)
Beverages
Sandwiches
Pastries/desserts
Merchandise
If the price increased will you still buy the product?
Yes
No
Is the location convenient?
Yes
No
What do you think of the quality of Starbucks products?
Excellent
Very good
Good
Poor
Very poor
How do you prefer to receive news about new products? (More than one may be selected)
Email
Text messages (via phone)
Tv advertisements
Social media (eg Facebook pages etc)
Mail
Bulletins
Flyers
Other
How often do you go to Starbucks monthly?
Everyday
Occasionally
Rarely
Never
If you see an advertisement for a new drink would you go buy it?
Yes
No
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