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What is your gender?
 
Male
 
Female
 
 
 
What is your age group?
 
12 or under
 
13-25
 
26-35
 
36-45
 
46-55
 
56+
 
 
 
Why do you choose to go to Starbucks?
 
Low price
 
Brand loyalty
 
Quality
 
Service
 
Advertisements
 
Convenient
 
I do not go to Starbucks
 
Other
 
 
 
 
What products do you buy? (More than one answer may be selected)
 
Beverages
 
Sandwiches
 
Pastries/desserts
 
Merchandise

 
 
 
If the price increased will you still buy the product?
 
Yes
 
No
 
 
 
Is the location convenient?
 
Yes
 
No
 
 
 
What do you think of the quality of Starbucks products?
 
Excellent
 
Very good
 
Good
 
Poor
 
Very poor
 
 
 
How do you prefer to receive news about new products? (More than one may be selected)
 
Email
 
Text messages (via phone)
 
Tv advertisements
 
Social media (eg Facebook pages etc)
 
Mail
 
Bulletins
 
Flyers
 
Other
 

 
 
 
How often do you go to Starbucks monthly?
 
Everyday
 
Occasionally
 
Rarely
 
Never
 
 
 
If you see an advertisement for a new drink would you go buy it?
 
Yes
 
No