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Surveys
2013
December
S
Starbucks Coffee with Alcohol
Starbucks Coffee with Alcohol
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1. How frequently do you visit Starbucks?
Never
Once a week
2 -3 times a week
4 – 6 times a week
7 – 10 times a week
More than 10 times a week
At what time of the day do you visit Starbucks mostly?
Before 10 am
10 am – 12:30 pm
12:30 pm – 2:30 pm
2:30 pm – 5:30 pm
After 5:30 pm
How much time on average you spend in Starbucks?
Just grab my drink and leave
Up to 30 minutes
More than 30 minutes
On average, how much do you spend in Starbucks on each visit?
5 – 8 Liras
9 – 12 Liras
13 – 15 Liras
16 – 18 Liras
More than 18 Liras
Rank the importance of the following features in Starbucks on a scale of 1 to 5 with 1 being ‘least important’ and 5 being ‘very important’ (Please circle the appropriate numbers in the box below).
5 - Very Important
4 - Somewhat Important
3 - Neutral
2 - Not much important
1 - Not at all important
Atmosphere
Service
Location
New drinks
Cleanliness
Variety of menu choices
Taste
Comfort
Do you buy food from Starbucks?
Yes
No
What do you usually purchase from Starbucks? (You can choose more than one option)
Coffee
Cookies/Cakes/Chocolates
Sandwiches
Salads
Others
Do you drink alcohol?
Yes
No
Would you like to buy coffee that has alcohol in it?
Yes
No
Why would you like to buy coffee with alcohol in it?
It’s cool and hip
Combines well with the Starbucks sandwiches and salads for dinner
Caffeine would prevent hangover
It would taste good
Ideal for hanging out with friends
Other
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