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* 2. Within your household, who is the main decision maker on which TV / video services you subscribe to? |
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3. Which of the following services does your household currently subscribe to? Please check all that apply: |
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Cable TV (e.g. Time Warner, Comcast, Cox, FiOs, U-verse)
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Streaming video service (e.g. Netflix, Hulu Plus, Amazon Prime Instant Video)
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Satellite TV (e.g. DirecTV, Dish)
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High speed internet (e.g. cable, DSL)
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Premium cable channels (e.g., HBO, Cinemax, Showtime, Starz)
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* 4. Which premium cable channels do you currently subscribe to? |
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5. Please rate HBO / HBO Go on the following:
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6. Please rate Showtime / Showtime Anytime on the following:
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* 7. Which devices do you currently have in your household? |
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8. Approximately how many hours per week do you spend watching the following forms of video?
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9. Which streaming video services have you tried before / currently subscribe to:
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10. Please rate Netflix on the following:
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11. Please rate Hulu Plus on the following:
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12. Please rate Amazon Prime Instant Video on the following:
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* 13. Why haven’t you tried Netflix before? (check all that apply) |
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14. You indicated that you tried Netflix before, why haven’t you subscribed? (check all that apply) |
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* 15. You indicated that you previously subscribed to Netflix. Why did you cancel your membership? (check all that apply) |
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* 16. How likely are you to subscribe to Netflix in the next 12 months? |
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* 17. Netflix charges $8 per month for their streaming video service. Do you think $8 per month is: |
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* 18. Why did you sign up for Netflix? (check all that apply) |
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| * 19. In your own words, what do you love most about Netflix? | | |
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20. How often do you use the following devices to view Netflix?
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21. How often do you watch the following types of content on Netflix?
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22. If Netflix were to invest in new content, which types of content do you think would add the most value to your Netflix subscription?
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* 23. Who pays for your Netflix subscription? |
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24. Please rate your agreement with the following statements regarding Netflix:
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25. Please indicate your agreement with the following statements:
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26. We are now going to show you several potential marketing statements for Netflix. Please rate how persuasive each of these marketing statements are in convincing you to signing up for Netflix:
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* 27. What is your gender? |
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* 28. What is your ethnicity? |
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* 29. What is your annual household income (including your spouse or significant other): |
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* 30. How many people reside in your household? |
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* 31. How many children under the age of 18 do you have living in your household? |
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* 32. What is the highest level of education you have completed? |
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* 33. What is your employment status? |
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| * 34. What is your 5 digit zipcode? | | |
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